Elisa Gabbert — December 29, 2016 Follow @egabbert— December 29, 2016 I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright and full of possibility. Looking for keyword gold at the end … Continue reading 4 Super-Smart Keyword Research Ideas that Boost SEO
James Scherer — December 19, 2016 — December 19, 2016 Do you have an email list? Are you doing everything you can to monetize that email list? It can be a challenge. You get a bunch of contacts and feel like you’ve won. But unless that list is engaging (opening emails, clicking through) you might … Continue reading Readability: Scientific Research Tells us How to Write Emails
Ben Labay — December 19, 2016 — December 19, 2016 Nothing works all the time on all sites. That’s why we test in the first place; to let the data tell us what is actually working. That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends … Continue reading 16 eCommerce A/B Test Ideas Backed by UX Research
Irina Weber — December 2, 2016 Follow @irinaweber048— December 2, 2016 Continuous improvement plays an important role in your SEO success. The key to is to know the competitors’ merits and demerits, including their marketing strategies, sales, website performance and analytics in whole. If you don’t know how your competitors operate, you can’t make important … Continue reading 10 Best Competitor Research Tools
Personal Branding Blog — November 8, 2016 — November 8, 2016 What is one tip for doing research into brands that may be similar to yours and therefore potential competitors? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership … Continue reading 13 Ways to Research Your Competing Brands
Personal Branding Blog — November 3, 2016 — November 3, 2016 As a personal brand, your goal should be to attract right customers for your business who show a genuine interest in what you have to offer. But how do you discover your niche? That is where focused research comes in to collect important data … Continue reading Improve Your Brand Reach Through Target Market Research
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. Stoney deGeyter on October 21, 2016 Ever since Google rolled out Hummingbird in 2013, there has been some question about the … Continue reading 13 uses for keyword research to help you win in the search engines
Survey identifies “primary” and “secondary” consumer purchase variables. Greg Sterling on October 20, 2016 The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying decisions. However, beyond devices and channels, new research from YP (conducted by Thrive Analytics) examines the “primary” and “secondary” content … Continue reading Research: location a primary buying consideration for 43 percent of consumers
New Evidence Shows Search Engines Reinforce Social Stereotypes By Jahna Otterbacher, October 20, 2016 In April, an MBA student named Bonnie Kamona, reported that a Google image search for “unprofessional hair for work” produced a set of images that almost exclusively depicted women of color. In contrast, her search for “professional hair” delivered images of … Continue reading More Research Shows How Search Influences More Than Sales
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. Amy Bishop on October 17, 2016 A great way to expand your PPC account is by performing keyword research in order to … Continue reading The ins and outs of keyword research
