by Ann SmartyOctober 16, 2016 Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves … Continue reading How to Do Keyword Research
by Lauren SimkinsOctober 8, 2016 Two words: keyword research. The concept seems simple, on its surface. But as soon as you start peeling back the layers, it’s easy to succumb to a free-fall down a well of conflicting or never-ending questions. For example, does effective keyword research take a long time? How does the inbound … Continue reading Does Keyword Research Still Work?
Eye-tracking, brainwaves, facial expressions and other non-verbal responses are giving marketers inside tracks to your real feelings. Barry Levine on October 5, 2016 A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their reactions. Instead, they are asking their bodies. Ad … Continue reading Here’s how marketing research is looking past consumers and connecting with their bodies
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016 Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research
by Laurie Sullivan@lauriesullivan, September 19, 2016 When it comes to experiences involving choices around money, people take more risks in negative situations and less risk in positive ones. New research looks at whether this is the same for everyday experiences — from going to the movies or looking for a hotel to eating a sandwich. … Continue reading Research Shows Advertisers That Consumer Choices Are Risky Business
by Virginia Franco Follow @VAFrancoResumesSeptember 1, 2016 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part, because employers recognize that those who took … Continue reading There’s More than One Way to Research a Company that Interests You
by Aleh Barysevich Follow @LinkAssistantAugust 31, 2016 There are billions of people on social media, and it often seems impossible to reach the right ones. But only after finding your target audience online and making sure they see what you have to offer, you know that your SMM efforts aren’t in vain. Start with a … Continue reading 3 Strategies to Research and Locate Your Audience Using Social Media
Some industry experts may advise advertisers and agencies to “hold out” for 100% viewability on their media buys, but contributor Keith Pieper says it’s not worth it and proposes a different path. Keith Pieper on August 3, 2016 There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent … Continue reading Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
by Roee Ganot June 19, 2016 Follow @RoeeGanotJune 19, 2016 Keywords may not be as important as they once were, but they will always have a place in search engine marketing. You just can’t get around needing to know the terms that your audience is using to search to help them find your products or … Continue reading Top 10 Keyword Research Tools
by Andre W. Klein June 17, 2016 Follow @akleines2June 17, 2016 Google and all the other search engines online handle billions of search requests each day. They respond to the words and phrases people type in when looking for a product, topic, service, movie, book, etc. Those search requests are known as “keywords” or “keyword … Continue reading Using Keyword Research to Come Up with Niche Ideas
