Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” Megan Hannay on April 21, 2017 In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for … Continue reading Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Consumers Can Stomach Ads In News Feeds, Research Shows by Gavin O’Malley, Staff Writer @mp_gavin, April 17, 2017 Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads than other. Luckily for Facebook and similar platforms, 67% of users say social … Continue reading Consumers Can Stomach Ads In News Feeds, Research Shows
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy. Andrew Dennis on April 12, 2017 Research is critical to securing the links your site needs. Research is necessary to work intelligently and strategically. A few months back, I published a post here on Search Engine Land that outlined … Continue reading Link building: Preliminary research and analysis
By Toshy Penny| 2017-03-20T11:02:36+00:00 March 23rd, 2017|SEO|0 Comments inShare11 There are 3 primary components to keyword research: search volume, competition, and relevance. Here we’ll explore each factor and its impact on keyword value. Let’s get to it! The 3 Components To Keyword Research Component #1: Search Volume How often is your keyword searched? Valuable keywords … Continue reading Keyword Research Strategy: Search Volume, Competition & Relevance
Chris Dunne — March 6, 2017 Follow @FeedbackExpress— March 6, 2017 For today’s post, l’ve compiled a list of what l the most important points to follow when it comes to SEO and keyword research for Amazon sellers. 1. Target Your SEO to Your Audience It’s easy to think of SEO as having a one-size-fits-all … Continue reading 9 Tips for SEO and Keyword Research for Amazon Sellers
Emma Weir — March 2, 2017 — March 2, 2017 Think back to the last marketing email you received – can you remember what caught your attention first? Understanding how eye tracking works can help you to improve the content and overall effectiveness of your email marketing campaigns. Companies can spend thousands of pounds investigating … Continue reading Using Eye Tracking Research for Email Marketing
Alex Birkett — February 21, 2017 — February 21, 2017 A good conversationalist knows that asking closed-ended questions is no way to make real friends. Similarly, in marketing research, there are certain limitations inherent to closed-ended questions. There’s a lot of value in asking both open and closed questions in a survey. This article, however, … Continue reading A Guide to Open-Ended Questions in Marketing Research
Mike Brooks — February 7, 2017 Follow @michaelsbrooks— February 7, 2017http://traffic.libsyn.com/nuclearchowder/A_Simple_Keyword_Research_Technique_For_Small_Business_SEO.mp3 If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you may find this article a little too basic. If you’re a local business who is confused by SEO … Continue reading A Simple Keyword Research Technique For Small Business SEO
by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels
Ann Smarty — January 9, 2017 — January 9, 2017 How often do you think customers discuss your products and its problems or drawbacks? How well do you know your brand online context? Nowadays most businesses are already aware of the importance of listening to social media conversations mentioning their brand name as well as … Continue reading “Own” Your Search Results: How and Why to Research Branded Keywords
