Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. Dianna Huff on December 20, 2016 “Our traffic is going down,” said a client in a recent email. Attached to the … Continue reading Small business owners: 3 steps to creating accurate Google Analytics reports
by Pam Aungst Follow @PamAnnMarketingAugust 23, 2016 AdWords reports can be generated in different ways depending on the individual user and what is important to them. The AdWords interface has it’s own built-in reporting functionality. If you have an existing account and wish to see your data in report form, there’s a reports tab in … Continue reading Google AdWords Reports: The Roadmap to Successful AdWords Campaigns
by Craig Scribner July 25, 2016 Follow @craig_scribnerJuly 25, 2016 Picture a Thousand Words (i.e., Make a Chart) Adobe Analytics clients are genuinely surprised to learn how far off the mark their own reports have strayed. SAINT Classification technology isn’t rocket science—anyone who has used a Pivot table or a Lookup function in Excel is … Continue reading SAINT Myth No. 1: Classification Reports Always Mean What They Say
Are you getting the most out of Google Analytics for conversion rate optimization (CRO)? Columnist Jeremy Smith highlights six custom reports to improve how you analyze your metrics. Jeremy Smith on July 7, 2016 at 9:26 am Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As … Continue reading 6 custom Google Analytics reports you should use for every CRO project
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Lydia Jorden on June 20, 2016 Local SEO is a critical part of an overall … Continue reading What your boss actually wants from your local search reports
by Dan Schoenbaum June 9, 2016 Follow @https://twitter.com/djschoenJune 9, 2016 The weekly status report is a workplace tradition. But are its days numbered? Like many established workplace rituals, what was once a beneficial record of progress has morphed into a time-sink — one that thousands of individuals and teams are asked to repeat every week. … Continue reading Are Status Reports Killing Your Productivity?
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. Khalid Saleh on May 31, 2016 For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement … Continue reading 7 essential Google Analytics reports every marketer must know
by Shanelle Mullin March 4, 2016March 4, 2016 “Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital,” said Aaron Levenstein, a former professor of business administration at Baruch College. The same is true of your data in Google Analytics. Most of what you spend your time looking at (and … Continue reading 12 Google Analytics Custom Reports to Help You Grow Faster
With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports. Eric Dezendorf on October 28, 2015 How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign … Continue reading Top 5 Tips For Interpreting And Acting On Attribution Reports
A new email benchmark study from Silverpop found the Lodging and Travel industry was a top performer when it came to email open rates and CTRs. Amy Gesenhues on September 14, 2015 According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a … Continue reading Email Marketing Study: Lodging & Travel Industry Reports Highest Email Open Rate At 56%
