Search, social and video were the formats and channels that led the way. Finance, Pharma and Technology were the big vertical spenders. Greg Sterling on September 20, 2018 Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including … Continue reading Report: Digital now makes up 51% of US ad spending
Product quality was the leading factor, but great customer service barely registered as a loyalty driver. Greg Sterling on September 19, 2018 The conventional wisdom is that brand loyalty is dead. Not so, says a new consumer survey from Yotpo. But some of the findings are surprising in the context of current thinking. Just … Continue reading Survey surprise: 90% of consumers report being brand-loyal
Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. Greg Sterling on September 14, 2018 The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more … Continue reading Report: Retailers should invest in better service, faster checkout for stores
A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018 In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves Robin Kurzer on August 22, 2018 A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US … Continue reading Report: Customers are more loyal to companies that are transparent on social media
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store
Marketers Don’t Understand SEO, Report Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2018 Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel. Clutch polled about 500 digital marketers at companies with at least 100 … Continue reading Marketers Don’t Understand SEO, Report Suggests
Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018 The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes
Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. Barry Levine on June 28, 2018 “Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing … Continue reading Forrester issues first Wave report on Experience Optimization
