by Nic D’AmatoAugust 9, 2016 Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe … Continue reading Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids
by Brock Murray July 27, 2016 Follow @SEOBrockJuly 27, 2016 What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing … Continue reading Remarketing Tips from a Paid Ads Expert
by Arte Levy July 25, 2016July 25, 2016 Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike. Here’s how they are similar: Both are effective at identifying and reaching … Continue reading Retargeting vs. Remarketing: Two Letters Make a Big Difference
Are you using remarketing to supplement your other online marketing efforts? If not, columnist Brett Middleton has some easy ideas to get you started. Brett Middleton on July 7, 2016 When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one step further … Continue reading The 3 types of remarketing you should be trying
Managing multiple search accounts for a single domain doesn’t have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website’s code with duplicative tags. Amy Bishop on May 31, 2016 At some point or another, anyone handling paid search … Continue reading Share conversions and remarketing lists across paid search accounts
by Maddie Cary May 24, 2016May 24, 2016 A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA) campaigns allow you to layer rich audience data on top of keyword search … Continue reading All the Remarketing Audiences You Should Be Targeting in PPC
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Susan Waldes on April 5, 2016 Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved … Continue reading The 4 Cs: A recipe for precise remarketing campaigns
by Anton Eliasson February 2, 2016 Follow @antoneliassonFebruary 2, 2016 As we’ve covered earlier, Facebook is making some serious waves in the video marketing world. Indeed, it has emerged to become the one and only true rival to the network that has, up until recently, always proven to be the absolute dominant force in online … Continue reading YouTube Remarketing – The Smart Approach To Advertising On YouTube
by Margot da Cunha December 27, 2015December 27, 2015 A retail marketer who isn’t utilizing remarketing is like a fisherman with no bait. Similarly, your chances of catching a fish (or conversion) are much smaller if you don’t have the proper tools to do so. With the holiday season upon us, I’ve been doing a … Continue reading 5 Remarkable Remarketing Audiences Retailers MUST Target
by John Meyer December 23, 2015 Follow @johnameyerDecember 23, 2015 Four Great Reasons to Consider Remarketing Ads for Your Business With much of today’s global commerce completed online, it is imperative for businesses to maximize their cyber advertising efforts by aggressively tracking visitors to their respective websites. Tracking alone is not enough, however, as sales … Continue reading 4 Great Reasons to Consider Remarketing Ads for Your Business
