by Martina Mercer November 26, 2015 Follow @martinamercerNovember 26, 2015 Is ReMarketing the Secret Weapon of the Online Retailer? Summary: Remarketing is an ideal way to entice consumers back to a brand to ensure a sale. I explore the best bits to help you make an informed decision about if it’s right for your marketing … Continue reading Learn Remarketing in Five Minutes
Tag Archives: Remarketing
The Ridiculously Awesome Guide To Facebook Remarketing
by Margot da Cunha November 21, 2015November 21, 2015 My beautiful mother, who is “technologically challenged,” told me about the Cole Haan boots she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it … Continue reading The Ridiculously Awesome Guide To Facebook Remarketing
11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy
Larry KimOctober 1, 2015 Hey you guys! All these articles about the dangers of creepy remarketing make me want to barf. I think advertisers who are scared of remarketing are either using remarketing all wrong, or have a poor understanding of the awesome power of remarketing. I’ve been using remarketing at WordStream since 2012 and … Continue reading 11 Remarketing Facts to Make You Rethink Your Entire PPC Strategy
What Is Email ReMarketing?
Ari GillamAugust 10, 2015 Email remarketing is the process of convincing a consumer to come back to your site and complete their purchase. When a shopper is comparing products, they may visit a number of sites and take several days to make a purchase decision. Remarketing emails remind the user of your site and direct … Continue reading What Is Email ReMarketing?
What Is A Remarketing Email?
Joe RosenthalJuly 20, 2015 A remarketing email is a targeted and personalized message that convinces otherwise lost customers to complete their purchase. It enables marketers a second chance at converting the site visitors who abandoned before converting. When implemented intelligently, an email remarketing campaign can increase overall conversions by as much as 25%. A few … Continue reading What Is A Remarketing Email?
Email Remarketing Along the Conversion Funnel
Bryan GudmundsonJuly 6, 2015 Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching … Continue reading Email Remarketing Along the Conversion Funnel
Remarketing Frequency Capping & Membership Duration Testing
by Nick Supapol June 25th, 2015 I’m still amazed whenever I bring up retargeting to new clients and they have no clue what I’m talking about. That’s until I follow up with, “you know, the ads that stalk you everywhere you go.” Without fail, they know exactly what I’m talking about. If marketers and business … Continue reading Remarketing Frequency Capping & Membership Duration Testing
Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
How do you re-engage visitors who leave your site before converting? Columnist Tim Ash provides some tips based on an human psychology. Tim Ash on December 5, 2014 People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about … Continue reading Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
Google Dynamic Remarketing Ads Rolling Out To All Advertisers
Ads automatically feature the products users visited on advertiser websites across the Google Display Network. Ginny Marvin on October 3, 2014 Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced … Continue reading Google Dynamic Remarketing Ads Rolling Out To All Advertisers
Is A Remarketing Campaign Right For Your Website?
What is Remarketing? I like this definition from SmarterRemarketer.com: Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion. Remarketing addresses an age old issue on the web… distractions. People visiting your website may be lured away by a better price, a phone call, … Continue reading Is A Remarketing Campaign Right For Your Website?
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