Nicole Blanckenberg — July 21, 2018 Follow @https://twitter.com/NicoleBlancken — July 21, 2018 It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building … Continue reading AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Andreas Reiffen on May 17, 2018 Pay-per-click (PPC) managers love remarketing. At first glance, this makes perfect sense, as it … Continue reading Beating remarketing addiction and testing for incremental value using Google Analytics
Syed Balkhi — May 14, 2018 Follow @SyedBalkhi — May 14, 2018 Have you ever seen an ad on social media for a product you were thinking about buying, but didn’t at the last second? Weird right? Well, as weird as it may seem that ads, targeted just for you, are following you as you … Continue reading Remarketing 101: How to Bring Visitors Back to Your Site
By Jordan Bucknell May 1st, 2018 The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. Remarketing through Facebook Custom Audiences provides you with a means to … Continue reading Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy
Syed Balkhi — March 19, 2018 Follow @SyedBalkhi — March 19, 2018 You may receive thousands of visitors to your website every day, but not all of them convert into leads and sales. Most of your traffic will leave your website without taking any action. What if there’s a way to reach those visitors who … Continue reading How to Create a Remarketing Ad That Converts Like Crazy
Allen Finn — February 1, 2018 — February 1, 2018 I love email remarketing, using hyper-targeted nurture funnels to gently float prospects away from open-minded indifference and towards becoming paying customers. As such, I’ve long mourned the fact that AdWords’ lone inbox placement, Gmail ads (formerly “Gmail Sponsored Promotions”), were not eligible for use in … Continue reading How to Use Email Remarketing to Achieve Inbox Domination
Wilson Addison — November 22, 2017 — November 22, 2017 As many as 98% of website visitors don’t convert on their first visit. There are many ways that online marketers work to improve these initial conversion rates—employing effective ways to interact with your visitors to eventually convert them into customers is a crucial component of … Continue reading How to Use Remarketing Lists for Search Ads (RLSA)
Nicole Blanckenberg — July 8, 2017 Follow @https://twitter.com/StoreYaCom — July 8, 2017 If you are not running remarketing campaigns, you are missing out on a shit ton of possible sales. Yes, I said it, a shit ton! Boatloads. Heaps! So why is remarketing Facebook campaigns so important to bring in those conversions? Because these campaigns … Continue reading Enjoy Guaranteed Success with These 7 Facebook Remarketing Tips
The e-commerce jewelry site’s CMO says both are pivotal to her brand’s marketing strategy. Amy Gesenhues on March 10, 2017 As the CMO for JamesAllen.com, a bridal jewelry e-commerce site most often associated with the classic engagement ring, Johanna Tzur says her brand is the world’s fastest-growing online retailer of diamond bridal jewelry. “We … Continue reading How James Allen marries email & remarketing to win over brides & grooms
by Ben WoodOctober 27, 2016 Remarketing lists for search ads (RLSAs) allow Google AdWords users to customize search network campaigns to target users who have completed a desired action on their website. This targeting can allow advertisers to target a specific audience already familiar with the brand, while leveraging budget to maximize ROAS. In this … Continue reading 5 Remarketing Lists to Boost PPC Ad Performance
