Local Advertising To Remain Mostly Flat In 2023 by Laurie Sullivan @lauriesullivan, November 9, 2022 Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, according to data released by Borrell Research on Wednesday. … Continue reading Local Advertising To Remain Mostly Flat In 2023
Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study
Andy Donovan July 1, 2021 Undoubtedly the COVID-19 pandemic has changed much in the way B2C businesses interact with their customers both offline and online. And yet, one thing hasn’t changed – that is, the importance of hearing their honest feedback about the services/products and improving them in a timely manner, accordingly. More importantly, the … Continue reading Why & How to Remain Aware of Your Audience Needs in 2021
Colleen McKenna July 20, 2020 I first wrote, Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable, 2013, updated it in 2016, and now, it only seems fitting to bring it back again. I hate it when people lose their jobs. Not a week goes by that I don’t hear of someone losing … Continue reading It’s Your Time to Learn; Re-invent, Re-skill and Remain Relevant
Jody Glidden — March 27, 2020 For many professionals in office settings, the day is relatively structured. You commute to work, either walking, by public transit, or in your car, and you might grab a coffee on the way. Once you’re there, you have your “good morning!” round before settling into your workspace and firing … Continue reading How to Adjust to Working Remotely So You Remain Productive
AI Use Is Growing, But Data Challenges Remain: Study by Ray Schultz , April 26, 2018 Among typical email marketers, most plan to boost their use of artificial intelligence — despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36% say … Continue reading AI Use Is Growing, But Data Challenges Remain: Study
David Kiger — April 11, 2018 Follow @davidkiger — April 11, 2018 When it comes to starting a small business, challenges are everywhere. In the early stages, crucial efforts like seeking funding can be major mountains to climb. For women entrepreneurs, these mountains can appear to even bigger. But there are positive signs: The numbers … Continue reading Challenges Remain for Women Starting a Small Business
Advertisers can leverage different workflows from tools like Optmyzr to be productive as the AdWords interface undergoes its major redesign. The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for … Continue reading Four ways to remain productive when the AdWords interface changes
Cath Andrews — March 21, 2018 — March 21, 2018 As a brand new season awakens with the coming of Spring, small business owners are working hard on their new year goals to optimize growth and success in 2018. New research from SCORE, mentors to America’s small businesses, shows that overall, 69% small business owners … Continue reading Why Do Millennials Remain So Optimistic — And How Can You?
Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries
