Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions. Constantine von Hoffman on March 8, 2024 The marketing industry is in an interesting position when it comes to women in the workforce. Women hold 60% of all North American marketing jobs, according to data from LinkedIn, … Continue reading Number of women in marketing up, but salary and seniority remain problems
Bobby Kotick will remain Activision Blizzard CEO until the end of 2023 He’s expected to leave in 2024 after helping with the transition to Microsoft’s ownership. Kris Holt Fri, Oct 13, 2023 Carlos Barria / reuters One of the biggest unanswered questions regarding Microsoft’s $67.8 billion purchase of Activision Blizzard concerned the role … Continue reading Bobby Kotick will remain Activision Blizzard CEO until the end of 2023
What marketers in retail need to do to avoid disappointing holiday sales this year. Kim Davis on August 23, 2023 Current predictions have 2023 global holiday online sales set to reach around $ 1.2 trillion compared with $ 1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly … Continue reading Holiday online sales likely to remain flat YoY
Staff cuts, budget cuts and difficulty using data are not preventing B2B marketers feeling more optimistic than they did last year. Kim Davis on April 25, 2023 Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face, ahead of increasing growth targets … Continue reading B2B marketers remain optimistic in the face of major challenges
Local Advertising To Remain Mostly Flat In 2023 by Laurie Sullivan @lauriesullivan, November 9, 2022 Economic pressure and turnover of local businesses during the past couple of years will significantly impact 2023 ad buying.Some media is forecast to grow double the average, but many will decline, according to data released by Borrell Research on Wednesday. … Continue reading Local Advertising To Remain Mostly Flat In 2023
Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study
Andy Donovan July 1, 2021 Undoubtedly the COVID-19 pandemic has changed much in the way B2C businesses interact with their customers both offline and online. And yet, one thing hasn’t changed – that is, the importance of hearing their honest feedback about the services/products and improving them in a timely manner, accordingly. More importantly, the … Continue reading Why & How to Remain Aware of Your Audience Needs in 2021
Colleen McKenna July 20, 2020 I first wrote, Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable, 2013, updated it in 2016, and now, it only seems fitting to bring it back again. I hate it when people lose their jobs. Not a week goes by that I don’t hear of someone losing … Continue reading It’s Your Time to Learn; Re-invent, Re-skill and Remain Relevant
Jody Glidden — March 27, 2020 For many professionals in office settings, the day is relatively structured. You commute to work, either walking, by public transit, or in your car, and you might grab a coffee on the way. Once you’re there, you have your “good morning!” round before settling into your workspace and firing … Continue reading How to Adjust to Working Remotely So You Remain Productive
AI Use Is Growing, But Data Challenges Remain: Study by Ray Schultz , April 26, 2018 Among typical email marketers, most plan to boost their use of artificial intelligence — despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36% say … Continue reading AI Use Is Growing, But Data Challenges Remain: Study
