Dubious about the impact of digital on your brand marketing efforts? Columnist Peter Minnium provides some hard data to help convince the skeptics out there. Peter Minnium on November 26, 2014 I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you … Continue reading 8 Reasons Why Digital Advertising Works For Brands
Tag Archives: Reasons
4 Reasons MSP Sales Reps Should Spend More Time on Social Media
Amber Cebull November 26, 2014 Social media is a bit of a black hole sometimes. You start with the best of intentions – connecting on LinkedIn with a new prospect, but somehow you always end up staring at a hilarious YouTube video that someone posted. As a result of our ADD ways, some … Continue reading 4 Reasons MSP Sales Reps Should Spend More Time on Social Media
Top 3 Reasons Businesses Fail and How to Prevent Them from Happening to You.
Steven Tulman November 25, 2014 Starting a business is easy. Keeping it alive and ensuring it grows is the tough part. Every month there are over 540,000 new businesses launched as per a 2013 article by Forbes.com. However, the number of businesses that are closing their doors exceeds the number of new businesses being started. … Continue reading Top 3 Reasons Businesses Fail and How to Prevent Them from Happening to You.
5 Reasons To Review Your Advertising Workflow
Isaac Leung November 23, 2014 Even the most tightly run ship accumulates inefficiencies and minor irritations. In such a competitive environment, improving your workflow is just one way to increase your advertising production efficiency. It’s a good idea to pull back from the daily grind and get a big picture look at just how people … Continue reading 5 Reasons To Review Your Advertising Workflow
4 Reasons Why Appeals to ‘Shop Local’ May Be Falling on Deaf Ears
Victoria Treyger November 22, 2014 If there’s an elephant in the room of the ‘Shop Local’ movement it’s this: If three quarters of U.S. consumers are aware of events like the upcoming Small Business Saturday, why aren’t small businesses blowing larger competitors out of the water? Small business owners everywhere are gearing up for Small … Continue reading 4 Reasons Why Appeals to ‘Shop Local’ May Be Falling on Deaf Ears
8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic)
Jomer Gregorio November 21, 2014 It’s a highly digital and integrated world and business owners trying to succeed with their brands, products and services need to adopt similar digital and integrated strategies to really make a difference in this highly competitive new arena. The times are definitely changing and traditional marketing channels simply don’t have … Continue reading 8 Reasons Why An Integrated Digital Marketing Campaign Is Needed? (Infographic)
3 Reasons Every Small Business Should Care About Millennials
Megan Totka November 20, 2014 The term “Millennial” is pretty all-encompassing. On the most basic level, it describes the age group of Americans that are currently between the ages of 18 and 34, covering the youngest group of adults and measuring 76.6 million strong. It seems that Millennials are simultaneously praised and criticized for everything … Continue reading 3 Reasons Every Small Business Should Care About Millennials
6 Reasons Your Conversion Rate Is Not-So-Great
Brooke Oliveri November 18, 2014 As I said in Intro to Conversion Rate, CR is one of the most popular key performance indicators out there. It tells you how many people have done what you wanted them to. A high conversion rate sounds like a good thing, right? It usually is. That’s why … Continue reading 6 Reasons Your Conversion Rate Is Not-So-Great
3 Reasons You Should Be Using Video For B2B Lead Generation
By Sarah Greesonbach, Published November 13, 2014 When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating … Continue reading 3 Reasons You Should Be Using Video For B2B Lead Generation
3 Reasons People Don’t Click on Your Ad
By Zach Heller, Published November 12, 2014 You spend a lot of time and energy creating online ads to lure people to your website. And you likely also spend a lot of money to place those ads on websites where your potential customers are spending time. So why aren’t they clicking? Why aren’t you getting … Continue reading 3 Reasons People Don’t Click on Your Ad
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