Tag Archives: Reasons

8 Reasons Why Loyalty Programs Are Imperative For Marketers

Marketing Guide

If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014   Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers →

Reasons Corporate Communications Needs to Control Social Media

Social Media Utilization

Bobbie Wasserman December 13, 2014   One of the most common concerns I address with clients when restructuring corporate communications departments is moving the social media function into the department. The companies I counsel tend to associate handling social media as a marketing function. There is some truth in that approach, as it might have … Continue reading Reasons Corporate Communications Needs to Control Social Media →

5 Data-Proven Reasons Why Your Native Ads are Underperforming

Ad Campaigns

Stefanie Amini December 10, 2014   Native advertising has become a hot buzzword in digital advertising, perhaps sometime being used too much to show people you are ‘with it’. While advertisers and publishes adore this format, mainly because it integrates seamlessly, readers have a much more complicated relationship with native adverts. There are two sides … Continue reading 5 Data-Proven Reasons Why Your Native Ads are Underperforming →

5 Reasons Why Blogging Matters to Your Business [Infographic]

Viral Marketing

Will Blunt December 5, 2014   There is an ongoing debate about the validity of blogging for business. Today there are so many other trending forms of content such as podcasts, video campaigns, infographics and Slideshare’s that many people question whether blogging is still important. Do you think blogging is still important to the success … Continue reading 5 Reasons Why Blogging Matters to Your Business [Infographic] →

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