By Tim Asimos, Published November 7, 2014 Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events. The very nature of webinars makes them an ideal tactic for … Continue reading 6 Reasons To Leverage Webinars In Your Content Marketing Program
by Jieun Yi November 3rd, 2014 As a business development manager at Search Engine People, I am often approached by business owners & marketing managers who are seeking help with SEO. After some discussion, more often than not, it is realized that the goal is not necessarily implementing good SEO to their website; rather, … Continue reading 5 Reasons Why Your Website May Not Be Generating Leads (& 10 Boosters To Improve It)
By Arline Ramirez, Published November 1, 2014 A website is now a mandatory component of a business regardless of its size. But the road to every business’ online journey is rife with costly traps that have long-lasting effects. This can be very detrimental to small businesses with limited budget for a website build. Here are … Continue reading 3 Reasons Why Small Business Websites Fail
By Cody Goolsby, Published October 29, 2014 Your business is an intricate engine with hundreds of moving parts. These parts need to keep running smoothly to expect any kind of business growth. For the sake of these moving parts, marketing tends to be thrown by the wayside. It’s more important to keep these parts moving … Continue reading 3 Good Reasons To Outsource Your Marketing
By Dan Virgillito, Published October 29, 2014 Content marketing or link building? Perhaps both? As SEO specialists and digital marketers, we’re caught in a dilemma regarding these two strategies. As always, we only want the best for our clients. But let’s face it: the SEO land is actually divided into two schools of thought, whether … Continue reading 5 Reasons Why Content Marketing Will Always Triumph Link Building
By Asad Haroon, Published October 29, 2014 A new survey by the Content Marketing Institute found that 86% of businesses are using content marketing. CMI found that marketers spend an average of 28% of their marketing budget on content, with the most effective marketers devoting an average of 37% to a content marketing strategy. And nearly half … Continue reading B2B Content Marketing – Five Reasons It’s So Tough to Track
By Ashley Jones, Published October 24, 2014 When I started my inbound marketing certification I was excited to learn more about the field. I had never been “certified” in anything before and I didn’t know a lot about inbound marketing. After learning more about the certification through HubSpot, I quickly realized the certification process was … Continue reading 3 Reasons You Need To Get Your Inbound Marketing Certification
Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occur even when participants come from remote locations. These are made possible through online technologies like TCP/IP. Some great examples of oft-cited webinar services include Google Hangouts, … Continue reading 8 Reasons Why a Webinar is a Great Marketing Tool
When someone signs up for your email list, it’s important to roll out the email red carpet and welcome them. Statistics show these new subscribers are most engaged within the first 48 hours. An automated welcome email (which is a type of autoresponder) can help you reach out to your new subscribers within that crucial … Continue reading 7 Reasons Your Business Needs an Automated Welcome Email
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more … Continue reading 26 Reasons Digital Marketing Matters To The C-Suite
