by Anna Rodriguez February 13, 2016 Follow @annrodriguez021February 13, 2016 First impressions last. This is entirely true especially when you talk about a user’s first experience with a digitally-inclined startup products. It’s make or break right at the start, and the start falls under the realm of UX design, where relevant web developer skills matter … Continue reading 12 Staggering Reasons Why Startups Fail Their User Experience
by Tina DiSerafino February 13, 2016February 13, 2016 Many rumors have been floating around the internet that SEO is dead. I can assure you that it’s far from dead, though it has changed and evolved to be more of a branding technique than an advertising strategy. There have been many misleading opinions about SEO, such … Continue reading 3 Reasons Why SEO Is the Best Investment for Your Business
by Andrew Gazdecki February 13, 2016 Follow @biznessappsFebruary 13, 2016 Valentine’s Day is fast approaching and love is in the air. As happy couples choose an over-priced restaurant to host their romantic dinner date, singles take comfort in the only two men who have never let them down: Ben and Jerry. We all have plans … Continue reading 4 Reasons Mobile Is the Sweetheart of Digital Marketing in 2016
by Michael Wight February 9, 2016February 9, 2016 Social media has become one of business’ favorite digital marketing channels. In addition to allowing them to learn more about their respective audiences through integrated or third party tools, they reel in new customers and increase the web traffic and search rankings of your site. To reap … Continue reading 3 Reasons Social Media Management Should Be Outsourced
by Michael Lang February 8, 2016 Follow @sg_partnersFebruary 8, 2016 If you want to close more sales, you better first address these eight reasons why your client doesn’t care: 1. Why should they care about you when you don’t care about them? A salesperson job is to convey a story that will enrich their client’s … Continue reading 8 Reasons Why Your Clients Don’t Care
by Edward George February 2, 2016 Follow @videomybusinessFebruary 2, 2016 Have you ever considered using video on your website? As you may already know, video is one of the single most effective tools available to your business so what better than to make use of it on your website! Every day businesses just like yours … Continue reading 5 Killer Reasons You Need a Website Video
by Carey Wodehouse February 2, 2016February 2, 2016 In the world of mobile app development, we’re always looking for shorter development cycles, quicker time to deployment, and better app performance. With two operating systems dominating the landscape, businesses creating mobile apps often face a compromise: apps that provide a better user experience, or apps that … Continue reading 7 Reasons Why Facebook’s React Native is the Future of Hybrid App Development
Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately. Patricia Hursh on February 1, 2016 We’re all familiar with recent statistics that illustrate the growth of mobile device usage. Over the last few years, we’ve seen internet usage on mobile devices … Continue reading 3 Reasons B2B Marketers Must Embrace Mobile… Now
by Ryan Scott January 29, 2016 Follow @causecastJanuary 29, 2016 It’s that time of year when CSR budgets are being drawn for the year, and the unfortunate reality is that many companies will come up short. While investing in corporate philanthropy – particularly employee-centered programs like volunteering and giving – are vital to remaining competitive … Continue reading 6 Reasons You Need To Up the Budget For Your CSR Program
Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. Chad White on January 26, 2016 Email has long had a reputation as a highly trackable channel. Marketers love it because you can see a subscriber open an … Continue reading 2 New Reasons That Email Attribution Is Not A Straight Line
