by Melissa Duko March 7, 2016March 7, 2016 Website makeovers are a labor of love. You spend hours pouring over new layouts, color schemes, fonts, code, and content. Weeks, maybe months go by, then one day you’re ready to share your “new baby” with the world. You excitedly relaunch your site only to find traffic … Continue reading 3 Reasons Your Traffic Might Tank After A Redesign
by Andy Beohar March 4, 2016 Follow @sevenatomsbuzzMarch 4, 2016 Sure, social media is helpful for B2C companies looking to engage and convert consumers, but marketers at B2B companies often wonder if paid advertising on social networks is worth dedicating a budget to. However, as more and more networks begin to push sponsored content over … Continue reading 7 Reasons B2B Companies Should Jump On Social Media Advertising
by Danny Wong March 2, 2016 Follow @dannywong1190March 2, 2016 As a store manager, you are expected to know every intimate detail of your business. Without hesitation, you should know which products are available, how many orders you receive each month and what your ideal customer looks like. So, it may be hard to believe … Continue reading Going Undercover: 6 Reasons To Audit Your eCommerce Business
by Brian Mikes February 29, 2016 Follow @betwextFebruary 29, 2016 Let me ask you a question – How critical is a mobile marketing strategy to your small business? It’s a crazy question right? Everyone knows they need to have a mobile marketing strategy… they need to have a website that’s mobile optimized. You’ve read about … Continue reading 3 Critical Reasons You Need Mobile Marketing For Your Small Business
by Perryn Olson February 27, 2016February 27, 2016 It has been proven that providing valuable content from visible industry experts can drive leads to your company. But when your content marketing efforts work, the problem can shift from “not enough” to “too much” work. For manufacturers, an increase in the number of orders is not … Continue reading 3 Great Reasons To Embrace Your Next Generation Of Industry Experts
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan. Kevin Ryan on February 24, 2016 Did you hear the news? Google is changing the way search ads will appear in results pages. As Search Engine Land reported, most of the search ads appearing … Continue reading Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
by Beata Staszkow February 22, 2016February 22, 2016 Be Professional with Every Aspect of Your Executive Marketing Start an Executive Brand Leverage Your Contacts Finding a New Role in 2016 There are several ways to find a job, but the best methods rarely involve responding to ads or job boards. Which incidentally, receive around 250 … Continue reading 3 Reasons to Rethink Your Executive Job Search Strategies
Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention. Mike Sands on February 16, 2016 Facebook first introduced the concept of “people-based marketing” in 2014, and in less than two years, it’s gone from buzzword to business driver. … Continue reading Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era
by Toby Nwazor February 16, 2016 Follow @TobyNwazorFebruary 16, 2016 Over the years, the e-commerce trend has become increasingly alluring. While bigger companies and businesses have quickly gotten on this new train, there has been a noticeable hesitancy on the part of many small business owners. The fear is probably linked to the belief that … Continue reading 10 Reasons Smart Small Business Owners Opt for Ecommerce
by Anna Rodriguez February 13, 2016 Follow @annrodriguez021February 13, 2016 First impressions last. This is entirely true especially when you talk about a user’s first experience with a digitally-inclined startup products. It’s make or break right at the start, and the start falls under the realm of UX design, where relevant web developer skills matter … Continue reading 12 Staggering Reasons Why Startups Fail Their User Experience
