by Graham Jones April 12, 2016 Follow @grahamjonesApril 12, 2016 How much text do you have to accompany your videos? There is a school of thought that you need lots of text together with a video. The notion is that unless people can get an idea of what the video is about, they are unlikely … Continue reading 3 Surprising Reasons You Don’t Need Text With Video
by Tor Goldfield April 11, 2016 Follow @SoutherlyCommsApril 11, 2016 It’s no secret that finding the right employees can be challenging, and the general consensus is that it’s getting tougher as the recovering economy presents jobseekers with increased opportunities. In the Chartered Institute of Personnel and Development (CIPD)’s Resourcing and Talent Planning 2015 survey, 82% … Continue reading 3 Reasons Why You Should Be Creating Candidate Personas
by Brian McNeil-Smith April 9, 2016 Follow @easypromosappApril 9, 2016 Ah, that first moment when you have that spark of inspiration. The perfect idea for a contest that will meet your marketing objectives perfectly, whether it be to increasing awareness of your brand, building loyalty, attracting new users to your website, increasing followers on your … Continue reading 5 Reasons Your Facebook Contest Isn’t Working – Lessons in Conversion
by Jaime Nacach April 8, 2016 Follow @bloominariApril 8, 2016 The landing page is an important part of any digital campaign. In this case, it’s not just the journey, but the destination. And when your prospects are being filtered to a complicated or confusing destination, you can’t expect the best results. So jump on the … Continue reading 5 Reasons to Always Use a Landing Page
by Tommy Landry April 8, 2016 Follow @tommy_landryApril 8, 2016 It should not come as a surprise that I am a huge proponent of digital marketing across the board. Not only do we offer digital marketing outsourcing and agency services, but we have also built our own business using the same marketing channels. Why is … Continue reading 7 Big Reasons Digital Marketing Rocks
by Caitlin Zucal April 5, 2016 Follow @Caitlin_ZucalApril 5, 2016 From physical workspace (remote vs. open office plans) to shared values and goals, your workplace is probably comprised of some competing ideologies. Many companies look to innovation, transparency, and collaboration to drive company growth. One tenet that often is over-looked is the importance of knowledge … Continue reading 5 Reasons Why Knowledge Sharing is Good for Company Culture
by Young Entrepreneur Council April 1, 2016 Follow @YECApril 1, 2016 What’s one thing I’m doing wrong if my e-commerce business frequently sees customers abandon their shopping carts? 1. You’re Not Breaking the Checkout Process Into Bite-Sized Steps Your conversions will increase if you break up your checkout process into bite-sized chunks, so that each … Continue reading 11 Reasons Your Customers Are Abandoning Their Online Shopping Carts
by Zack Kinsley April 1, 2016April 1, 2016 Marketing is all about creating great content that educates and builds relationships. These days customers need to be nurtured with new content repeatedly for duration of time. The days of impulse buying are disappearing, and those customers are no one’s true target customer. Automation tools are the … Continue reading 3 Reasons Why Automation Is A Must For Your Digital Marketing
by Jennifer Hanford March 30, 2016 Follow @jennghanfordMarch 30, 2016 Did you work for (or own) a business before social media arrived on the scene? It really wasn’t all that long ago. If you did, then you remember how businesses once relied upon other options – such as cold-calling, tradeshow booths, or printed ads – … Continue reading 3 Reasons Why Business Social Media Continues to Be a Non-Negotiable Marketing Tool
by Mark Simmons March 27, 2016 Follow @mixeddigitalMarch 27, 2016 Over the last few years, digital marketing has grown dramatically. Meaning, businesses today can’t just count on their websites, with a few lines of well-written content, to garner the successful end results that they’re hoping for. It is essential for your web presence to be … Continue reading 3 Simple Reasons It Might Be Better To Outsource Your SEO
