by Austin Iuliano May 5, 2016 Follow @austiniulianoMay 5, 2016 #1 You Have NO Strategy You jumped into Snapchat the same way a kid jumps into a pool—two feet first with confidence and bravado. You figured, how hard can it be? Everyone else is doing it so you figure what the heck? Now that you … Continue reading 6 Reasons You Are Not Gaining Traction In Snapchat
by Patrick Antinozzi May 5, 2016 Follow @pattitudezMay 5, 2016 More, more, more… We hear a lot about finding ways to acquire new customers. Strategies, data, technology, marketing tactics… It’s all out there in mass quantities. But what about keeping the customers you already have? Businesses are finally starting to realize that customer retention should … Continue reading 7 Reasons Customer Retention Should Be Your #1 Priority
by Megan Nau April 30, 2016April 30, 2016 With CEOs paying more attention to both people and metrics, a data-driven talent assessment strategy should be a no-brainer in an organization’s hiring process. However, for many executives, a talent assessment strategy is an afterthought, and is almost never considered a strategic tool that can have a … Continue reading 4 More Reasons Your Business Needs a Talent Assessment Strategy
by Andrew Sheridan April 27, 2016April 27, 2016 As marketers we are constantly testing and improving our campaigns to optimize conversions and revenue. This is often accomplished through A/B testing. A/B tests allow marketers to optimize campaigns by pitting two variations of an ad, email, landing page, or other marketing content, against each other and … Continue reading 5 Reasons Marketers Should Start Using an A/B Testing Tool
by Dennis Yu April 22, 2016 Follow @dennisyuApril 22, 2016 We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the … Continue reading 7 Hidden Reasons Why Companies Fail at Facebook Advertising
by Candace Huntly April 21, 2016 Follow @SongBird_TOApril 21, 2016 To blog or not to blog? That is the question… Wait, is it? The real question should be: How can I fit blogging for my business into my schedule? There are three main types of blog: Personal blog: This is where you (over)share your personal … Continue reading 5 Reasons To Start Blogging For Business
by Alexandra Heseltine April 17, 2016 Follow @AlexandraHeseltApril 17, 2016 Don’t you wish your website had a “Check Engine Light” so you’d know when it needs maintenance? I often hear business owners taking the “create it and forget it” approach to their website then they wonder why it stops showing up in searches and bringing … Continue reading 3 Reasons Why Your Website Needs Regular Maintenance Like Your Car
by Nick Everitt April 17, 2016April 17, 2016 It can be very tempting to purchase data. When you’re trying to get people off your back, it’s an easy and convenient way of growing your list total. A bigger list total brings all sorts of wonderful promises with it: Greater influence, greater brand awareness, greater profit. … Continue reading 3 Reasons Why Purchasing Data is a Really Bad Idea
By Alex Sebuliba April 13th, 2016 You know the tasks that stay on your to-do list for months? The kind that, when you enter the office on a Monday, you say, “I WILL get it done this week” and six months later it’s still pending? A task like competitor monitoring? You know you should be stalking … Continue reading Create Winning Content: 5 Reasons You Need To Stalk Your Competitors
by Alexa Matia April 12, 2016April 12, 2016 You may think that a successful online advertising campaign is one that has every single aspect optimized, from keywords and location targeting to the landing page the ads take consumers to. However, this isn’t always the case. There is such a thing as over-optimizing your ad campaigns, … Continue reading 4 Important Reasons to Be Wary of an Over-Optimized Ad Campaign
