Marketing is all about creating great content that educates and builds relationships. These days customers need to be nurtured with new content repeatedly for duration of time. The days of impulse buying are disappearing, and those customers are no one’s true target customer. Automation tools are the key to managing this task effectively. They allow for a set of content to be made and reused over and over again across new customers. Creating targeted campaigns that can live for years will save time and money in the long run.
Here are 3 reasons why you should incorporate automation in digital marketing to convert viewers into sales:
1: Targeted Emails for Multiple Customer Personas
Generic content that is blasted to a large audience will not see great conversion rates. It will most likely be ignored or irritate people because the message doesn’t fit them, and they feel that sales are just being pushed down their throats. Targeted content for specific customer personas will appeal to their specific style and increase the chances of them reading your material, which will lead to a sale.
This process can become quite cumbersome when targeting multiple customer personas. Utilizing email automation will reduce the man hours by eliminating the need to individually send emails to a batch of leads. The email can also be reused without editing for the next batch of leads that enter your sales funnel through the same access point as the previous persona specific customers. Your front end work will pay off in the long term.
2: Social Media
Way back in 2010 social media was a lot simpler and the primary platform that everyone was on was Facebook. Now in 2016, the simplicity has gone out the window! Companies need to manage social media content and customer interaction on Facebook, Twitter, Pinterest, Instagram, and LinkedIn. That is a daunting task that can eat up an unlimited number of man hours.
Products like Hootsuite enable you to schedule posts for Facebook, LinkedIn, Twitter, and Instagram. This is a huge time saver because companies can reuse some content across multiple platforms without having to copy and paste content over and over again. It also allows for users to log in and quickly interact with newsfeeds off of one dashboard. It is safe to say that social media is important, but finding time savers like Hootsuite is crucial in maximizing time, letting you accomplish other things in your day!
3: Automated Reporting & Dashboards
Reporting can be cumbersome! From reporting website analytics to monthly sales, most companies have tons of individual reports that live on Excel or large Power Point presentations. It can make finding a few key pieces of information a challenge and usually the data will have to be placed into another Power Point to formally present the data. Many companies report sales numbers monthly and need two weeks to prepare all of the reports. Automation can solve this!
Automated reporting is by no means easy to set up or quick, but it will pay off in the long run. Being able to have sales and website traffic data available faster and in one dashboard report will give marketing departments the ability to find trends faster and get an actionable campaign put together. Good reporting identifies segmented areas of focus for marketing departments that will lead to better conversions with targeted marketing content.
Automation in digital marketing is a must! Just like automation is being incorporated into most aspects of the business world. The key to marketing automation is still keeping a personality in the messaging and defining your goals clearly.
Keystone Click utilizes automation within our digital marketing strategy; time is a precious resource and there is never enough of it! Contact us if you would like to speak with us about our digital marketing services and how we strive to make the process as efficient as possible.Digital & Social Articles on Business 2 Community