Christa Tuttle — February 3, 2020 New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happens before you’re ready to introduce your brainchild to the market, from funding to framing to hiring. However, there is one question … Continue reading 3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Andrew Zola — January 25, 2020 niekverlaan / Pixabay The global tech talent shortage is relentless and shows no signs of slowing down. As the adage goes, “desperate times call for desperate measures,” and sometimes this approach leads to disastrous recruitment cycles. According to the Harvey Nash/KPMG CIO Survey, a staggering 65% of respondents stated … Continue reading 3 Reasons Why You Hire the Wrong IT Staff and How to Get It Right
Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge
Peter Daisyme — January 8, 2020 Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes … Continue reading 4 Reasons Your Team May Be Overwhelmed by Social Marketing
Thomas Griffin — January 9, 2020 Improving your member experience will help you retain members on your site and reduce your churn rate. Segmenting your member base is a powerful but simple way to create better experiences for your members. Member segmentation is about categorizing your customers into groups based on certain characteristics. When you … Continue reading 7 Reasons Why You Should Segment Your Members
Wolfram van Wezel — January 3, 2020 With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, … Continue reading 7 Reasons Why ABM Fails and How to Avoid Them
Danielle Higley — December 19, 2019 “I don’t really care about my employee benefits,” said no employee ever. When it comes to employee benefits, if your business can offer it, employees want it. That’s the case for any employee benefit, from time off to healthcare to flexible work arrangements to workers’ comp insurance. Naturally, most … Continue reading 3 Reasons to Boost Your Employee Benefits Offerings in 2020
John Rampton — December 18, 2019 We are told from a young age that we should give back to others. This could be through charity, volunteer work, or other means. This idea may be intertwined with religion and societal values. It makes sense, too. Giving back makes the world a better place. We also do … Continue reading 7 Reasons Giving Back Makes Your More Fulfilled
Kristin Zhivago — December 17, 2019 Follow @KristinZhivago When you visit a site, you do exactly what your customers do. You have an immediate reaction. It’s either, “These people understand me, they look like they’re at the top of their game, and they make it easy for me to get my questions answered, fast.” Or, … Continue reading Have You Looked at Your Website Lately? 3 Key Reasons to Redesign Your Website
