Heather R. Morgan — April 7, 2017 Follow @HeatherReyhan— April 7, 2017 Contrary to what you might expect, sales emails should not be all about you and your company. Instead, you should put your prospective customers front-and-center when you plan a new campaign: What do they care about? What are their problems, and how can … Continue reading Narcissism: The Biggest Reason Your Sales Emails Fail
Jacob Shriar — February 1, 2017 Follow @jacobshriar— February 1, 2017 How many times have you heard the expression “people leave their boss, not their job”? We’ve written about it on our blog many times, and almost every big publication out there (Forbes, HBR, Fortune, WSJ, etc.) has written about it. All of this originates … Continue reading The Real Reason People Are Leaving Your Company
Personal Branding Blog — November 28, 2016 — November 28, 2016 A unique selling proposition or USP is a key ingredient to attracting an interested audience for your brand’s products or services. Once you capture their attention in a compelling way it is much easier to convert your leads into sales. Reaching the right audience … Continue reading Create A Reason To Buy Your Personal Brand’s Product
John Nemo — November 18, 2016 Follow @JohnNemoPR— November 18, 2016 Until you overcome this, you’ll always fall short of your full potential in business. I knew the words were true the moment they were spoken. They struck me at the core of my professional self, and I immediately realized how much better my business … Continue reading The Real Reason You Aren’t More Successful
Susan Gilbert — November 16, 2016 Follow @SusanGilbert— November 16, 2016 Create A Reason To Buy Your Product Every business and entrepreneur needs their own unique selling proposition (USP) in order to be successful. Your target market want to know why they should buy from you instead of from your competitors. It takes some creativity … Continue reading Give Your Target Market A Reason To Buy
by George Simpson, Featured Contributor, October 6, 2016 Apparently IBM experimented with Watson, its cognitive computing platform, to see if it could help Big Blue better manage its approximately $53 million online ad buys. Turns out the Big Blue Box reduced the company’s average cost per click by 35%, and by as much as 71%. … Continue reading Another Reason Not To Take Sick Days
by John Nemo Follow @JohnNemoPRAugust 30, 2016 Nearly 75 million adults are fanatical participants in this “hobby” – here’s how to use it to win new business and bond more deeply with clients. It’s been called a silly little game, but fantasy football was played by 75 million adults across North America in 2015, and … Continue reading The Real Reason You Should Be Playing Fantasy Football At Work
by Carl Friesen April 26, 2016 Follow @carlfriesenApril 26, 2016 Have you ever attended a conference, seen the name of someone you know listed as a speaker, and thought, “Why didn’t they get in touch with me to do that presentation?” It could be that even though you know more about the speech topic than … Continue reading Give Event Organizers a Reason to Book You as a Speaker
by Susan Friesen February 24, 2016 Follow @https://twitter.com/eVisionMediaFebruary 24, 2016 Do you know what is the #1 requested headline I am asked to add to a website’s home page? I get this request so often, and see it even more often, that I am compelled to write about it in hopes to share just how … Continue reading The Biggest Reason Why Your Website Is Not Attracting Your Ideal Client
by Nancy Van Elsacker January 30, 2016 Follow @NancyVElsackerJanuary 30, 2016 When choosing to outsource a current product or service to an external supplier, a main objective is to maintain at least the same quality that you are used to or you’ll want to improve it. When several of your organization’s products or services are … Continue reading Outsourcing With a Reason
