Tag Archives: RealTime

Applying B2C Success In Real-Time To B2B Strategy

B2B

Amanda McGuinnessJune 18, 2015 What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)? Flipping through my home pages the ones I use the most are: 1. Uber 2. Waze 3. Wigo 4. United Airlines 5. Bank of America When I think about these, it’s … Continue reading Applying B2C Success In Real-Time To B2B Strategy →

How Real-Time Data Collection Can Improve Your Bottom Line

eCommerce

Victoria VessellaJune 6, 2015 Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient data collection system in place is vital for the survival and growth of any business. Employees should have the ability to gather data about … Continue reading How Real-Time Data Collection Can Improve Your Bottom Line →

Real-Time Bidding Demystified

Reputation Online

Scott SieglerMay 4, 2015 According to a survey by AdExchanger, 61% of programmatic budgets are spent on open exchanges utilizing real-time bidding (RTB). The programmatic channel is responsible for a significant portion of ad impressions, attracting many of the top industry players. With RTB’s increasing sophistication in years to come, understanding the nuances of this … Continue reading Real-Time Bidding Demystified →

Wayin Goes All-In With Real-Time Social Search Tool

Search Engine Optimization

Martech firm upgrades its enterprise social display tool, enabling searches across Twitter, Facebook and Instagram. Marketing Land on February 20, 2015 Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social networks, announced this week that it is launching a real-time social search engine. The … Continue reading Wayin Goes All-In With Real-Time Social Search Tool →

3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns

Email Marketing

Want to take your trigger-based emails to the next level? Contributor Jason Warnock has some tips for utilizing weather events to drive sales. Jason Warnock on December 5, 2014 Real-time email campaigns triggered by events like the weather are among the most effective marketing strategies to drive click-through rates and increase sales. By sending … Continue reading 3 Key Ingredients For Growing Sales With Real-Time Email Weather Campaigns →

Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It

Marketing Guide

In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It →

Real-Time Automation, In-App Tracking Comes To Affiliate Marketing

Web Management Guidelines

Affiliate marketing continues to play catch-up with search when it comes to tools and automation. Many marketers lack the tools that allow brands like Zappos to measure the number of consumers the media drives through the channel on its Web site, compare it to other marketing media, or serve up personal messages based on retargeting. … Continue reading Real-Time Automation, In-App Tracking Comes To Affiliate Marketing →

Getting Real About Real-Time Marketing

Marketing Guide

Real-time marketing is a topic that packs rooms at marketing events and fills news feeds with a constant flow of chatter. Recently, I was in such a packed room at Inbound 2014 & FutureM in Boston to hear Ekaterina Walter share her own personal insights about the topic, and I was relieved to hear her … Continue reading Getting Real About Real-Time Marketing →

YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count

Marketing Guide, Video Marketing

YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count →