Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018 The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis
technology Google Rolls Out ‘Lens’ With Real-Time Info On Everything Your Camera Sees by P.J. Bednarski @pjbtweet, (May 25, 2018) What’s bouillabaisse all about? The new, improved Google Lens, hyped at the annual Google I/O conference earlier this month, will be able to help the menu-challenged by not only defining it but giving you a … Continue reading Google Rolls Out ‘Lens’ With Real-Time Info On Everything Your Camera Sees
Michael Heller — January 5, 2018 — January 5, 2018 When it comes to giving performance feedback why wait until an annual review? Seems almost ridiculous to wait a WHOLE year to give feedback on every little thing but the crazy thing is, a lot of companies are still doing this. My question is WHY? … Continue reading How Does Real-Time Performance Feedback Improve Employee Performance?
Tyler Koenig — October 3, 2017 — October 3, 2017 Let’s start with the who of Google’s Real-Time Reporting. That is, who can make use of it? We’re going to look at three disciplines and break down some possible ways of utilizing real-time reporting. Business owner / Chief Marketing Officer As a business owner or … Continue reading The Who, How and Why of Google’s Real-Time Reporting
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time data. Alison Lohse on August 31, 2017 The martech and ad tech industries love to talk about real-time. The context doesn’t matter — regardless of the circumstances, real-time must be better than delayed. … Continue reading Why real-time attribution is (mostly) irrelevant, and what to do instead
Advertising’s Next Step: A Fully Integrated Real-Time Network by Laurie Sullivan @lauriesullivan, February 22, 2017 Crealytics engineers are working to buildout a feed-based advertising platform to not only support Google and Bing’s image-based shopping networks, but support marketplaces such as Amazon and eBay, Facebook, Instagram, and other comparison-priced platform. “The idea is to create one … Continue reading Advertising’s Next Step: A Fully Integrated Real-Time Network
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. Caitlin Jeansonne on February 9, 2017 By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach … Continue reading Using influencer campaigns for real-time amplification
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
Michael Heller — December 13, 2016 — December 13, 2016 Whether we like to admit it or not, feedback has been a critical part of business management for as long as people have worked. Considering it’s how we learned the basics of living, real-time feedback is in our very nature (how did you learn to … Continue reading Why Real-time Feedback Isn’t Working for Your Team
by Rajeev Dutt, Op-Ed Contributor, December 13, 2016 The estimated $70 billion television ad market is headed online, where millions of viewers stream, search, post and consume. This migration presents a golden opportunity to understand consumer preferences at unprecedented levels, enabling media and marketing professionals to improve targeting efficiency and ultimate success by anticipating behavior … Continue reading 4 Ways AI Will Power Predictive, Real-Time Analytics
