Dorien Morin-van DamSeptember 6, 2015 Live Streaming for Business From HOAs to Blabs and from Periscope to Meerkat, even Facebook Live; how do you grow your audience and influence? By looking your best, by giving your all, by being prepared, going with the flow, thinking on your feet and with kindness, loads of kindness and … Continue reading Should We Really Even Be Discussing Live Streaming Etiquette?
Laura DonovanSeptember 4, 2015 As I sat on my patio early this morning, I realized that the weather was beginning to cool a bit. And my thoughts turned to boots. Since I always seem to have my phone in my hand, I did a quick Internet search. I found a website, selling the perfect pair. … Continue reading How Facebook’s Ads Really Work
William YatesSeptember 4, 2015 Many b2b marketers still perceive social media and social marketing as purely the domain of consumer marketing programmes and dismiss them as (probably) an ineffective business communications channel. And this is interesting, because in the b2b space, prospects and customers may be up to 57% of the way through their purchase … Continue reading B2B Social Media and Social Marketing: Really an Effective Business Tool?
Jon-Mikel BaileySeptember 3, 2015 SEO is not just about keywords. Yes, keywords matter, but Google is much smarter than that. I recently spoke at the Grow with Google event hosted by Direct Online Marketing and Google (itself, themselves?). The focus of my session was the impact of design and UX on SEO. Here are my … Continue reading The Design of Your Website Does Affect SEO, No, Really!
Alex BirkettAugust 27, 2015 Imagine you’ve been working on optimizing a site for a while now, say 3, 6 or even 12 months. You’ve had solid winners each month, and you’re confident in the test results. These are not imaginary lifts. But now your conversion rate looks the same as when you started. How do … Continue reading How Can We Really Measure The ROI of Optimization?
Preetam KaushikAugust 19, 2015 It feels good to be in the Ivy League, doesn’t it? And it feels even good to be the top olive in one of them universities, right? Just as the early bird gets the worm, sites that are up there in the first few ranks, get the customers. The search ranking … Continue reading Do Search Engines Really Play Hard To Get?
Andrew CaravellaAugust 14, 2015 Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer … Continue reading Social Metrics Then & Now: The Numbers & Nuances that Really Matter
Bill FaethAugust 12, 2015 Just Because You “Go Live” Doesn’t Mean Your Job Is Done You and your team have worked tirelessly on launching your beautiful new website. Now it’s time to kick back and let the clicks roll in. Right? Not so fast. While you have every right to be proud of your work, … Continue reading Why Your Website is Never Really “Finished”
Edward GeorgeAugust 10, 2015 Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well, you’re not alone. Many business owners often share the common misconception that high quality video is very expensive. But it does not have to be; with recent advancements in video technology, … Continue reading How Much Does Corporate Video Production Really Cost?
Mary Ellen EllisJuly 29, 2015 Everyone has a blog. It seems like a requirement for every company’s website to have a blog with industry information, company updates, personal thoughts and whatever else seems to offer a chance to stuff keywords and get more page views. Before you create a blog for your business, there are … Continue reading 5 Things You Really Need to Know Before You Create a Blog for Your Business
