Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets. David Booth on July 18, 2016 at 10:15 am In its simplest form, predictive analytics helps to identify the likelihood of future outcomes based on historical data. In other words, you take the data … Continue reading How to drive real, measurable value with purchase intent analysis
by Michelle White June 29, 2016June 29, 2016 It’s a trend affecting every industry and sector: the generational shift that is occurring as Millennials increasingly outnumber Gen-Xers and Baby Boomers is a complex topic that cannot be ignored. From marketing to healthcare, from financial services to, of course, technology, this paradigm shift requires serious evaluation … Continue reading The Key to Navigating Real World Generation Gaps in the Workplace
by Whitney Duprey June 27, 2016June 27, 2016 As much as it hurts me to say this, unicorns aren’t real. I know. Let’s all take a collective breath to process that, and then move on. * Sigh* That was tough. What’s not tough for me, however, is unmasking digital marketing myths. There are so many … Continue reading Unicorns Aren’t Real and Other Digital Marketing Myths
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live — online and on their smartphones. Nicole Shariat-Farb on June 10, 2016 The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every … Continue reading The struggle is real: Marketing to Millennials
by Brian Basilico June 2, 2016 Follow @bbasilicoJune 2, 2016 Too Much Time On Your Hands? If you run a business, I seriously doubt it! There are pro-crastinators, but no amateur-crastinators? What’s up with that? Actually, they talk about pre-crastination in an article in Scientific American. “Pre-crastination is the inclination to complete tasks quickly just … Continue reading Compelled To Procrastinate? Is Time Management A Real Thing?
by John Lincoln April 15, 2016 Follow @johnelincolnApril 15, 2016 Website transfers are tricky and they can be devastating if done incorrectly. To avoid any unnecessary drops in traffic and the painstaking recovery process that inevitably follows those kinds of drops, plan your website transfer carefully. Here are my best tips for a website transfer … Continue reading A Real Website Transfer Checklist to Minimize Traffic Losses
by Laura Bruck April 15, 2016 Follow @EZShieldApril 15, 2016 Are you looking for leads in all the wrong places? When trying to attract new customers, your small business may consider purchasing a prospect list from a direct marketing company. Prospect lists allow small businesses to partake in a little B2C speed dating — you … Continue reading Yikes! Your Small Business Is Missing Out On Real Prospects
by Scott Aughtmon April 11, 2016 Follow @rampbusinessesApril 11, 2016 “I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a … Continue reading The Real Way to Get More “Shares” Has Nothing to Do with Titles, Techniques, or Technology
by Brooke B. Sellas April 7, 2016 Follow @madSMscientistApril 7, 2016 The “be everywhere” epidemic begs the question for marketers and small business alike: How real time does real-time social media have to be? Is it possible, feasible, or realistic to be a 24/7 brand or business? And if we’re not able to be “on” … Continue reading How Real Time Does Real-Time Social Media Have To Be?
We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs. Winston Burton on March 30, 2016 nito / Shutterstock.com Over the years, the Search Engine Result Pages (SERPs) have changed a lot. … Continue reading The real impact of Google’s new paid search ad layout on organic search
