Jibran Malek — June 12, 2018 — June 12, 2018 The great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest search-engine in the world. To that end, marketers need to make sure the content they’re putting out there drives quality engagement. That way, your videos will … Continue reading 6 Tips to Guarantee Quality Video Engagement
Outsource Work Without Sacrificing Quality Outsourcing refers to a situation where companies entrust some of their processes to external vendors. Businesses benefit from this practice in several ways. For example, the cost of performing these outsourced tasks is lower than it is if the company executed them. Another one is that the business … Continue reading Outsource Work Without Sacrificing Quality
Jim Perry — April 23, 2018 — April 23, 2018 Running a successful business starts with effective planning and control. These functions are otherwise known as performance management, and the data that is generated during these critical steps is among the most important and sensitive in an organization. A miscalculation or an oversight could sow … Continue reading Skip the Spreadsheet — Drive Productivity and Quality with EPM
Austin Bliss — April 3, 2018 — April 3, 2018 We all know that email addresses are critical to your company’s success. But, are you doing all you can to capture the highest volume of quality email addresses possible? Here are 8 tips to get you moving in the right direction! 1. Ask for your … Continue reading 8 Strategies for Capturing Quality Email Addresses
John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
James Hamar — February 21, 2018 — February 21, 2018 StockSnap / Pixabay Here at Brightcove we have a variety of video equipment in our toolbox. But for those who don’t have access to video equipment like this, or want to supplement their studio shoots with quick, on-the-go content creation, there’s a video production tool … Continue reading How to Shoot Quality Video Content Using Your iPhone
Matt Brennan — January 27, 2018 Follow @MattLBrennan — January 27, 2018 Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in … Continue reading 15 Tips for Writing Quality Landing Page Copy that Converts
Kim Spencer — January 18, 2018 Follow @https://twitter.com/kimberspencer13 — January 18, 2018 Google recently added new columns to their AdWords platform, all related to historical AdWords Quality Score data. These columns help AdWords account managers get the biggest bang for their buck by improving Quality Scores in key areas. Not sure how to make sense … Continue reading How to Improve Your AdWords Quality Score
Zach Heller — December 27, 2017 Follow @zheller — December 27, 2017 If you are an online advertiser, chances are you are familiar with Google AdWords, the platform businesses use to place ads on Google search results pages, Youtube, Gmail, etc. And if you are using AdWords, you are likely aware of a metric they … Continue reading Google AdWords Quality Scores: Explained
Adam Henshall — December 7, 2017 — December 7, 2017 Understanding quality and seeking to improve it is arguably the core purpose behind undertaking process improvements. But where did this philosophy of process improvement come from? One key person is William Edwards Deming – sometimes referred to as Edward W. Deming. He’s principally a statistician, … Continue reading How to Use The Deming Cycle for Continuous Quality Improvement
