Tag Archives: quality

Leading The Pack: How Brands Drive Quality Leads

Leading The Pack: How Brands Drive Quality Leads by Ray Schultz , Columnist, August 27, 2019 It’s one thing to generate leads. It’s another to turn those leads into paying customers. But most brands are at least pretty good at it, judging by Strategies, Tactics and Trends for Lead Generation Quality, a new study by … Continue reading Leading The Pack: How Brands Drive Quality Leads →

We must demand a higher standard of quality for online advertising

Advertisement Industry

As an industry, we need to create baseline criteria to combat fraud and support an ad-supported internet. Dan Slivjanovski on April 30, 2019 We enjoy an ad-supported internet based on fair value exchange. Consumers incur virtually zero cost for consuming content like text, video or apps in exchange for seeing an online promotion from brands. … Continue reading We must demand a higher standard of quality for online advertising →

Quality Management Excellence Starts with Culture and Attitudes

Management Excellence

Greg Cline — April 15, 2019 — April 15, 2019 Tumisu / Pixabay As Digital transformation remakes manufacturing, so too does it recreate quality management. Despite this exciting change, Aberdeen’s Quality Management benchmark study findings reveal that Best-in-Class organizations still strongly embrace quality management fundamentals (culture, attitudes). The Best-in-Class Edge Begins with Quality Culture… The … Continue reading Quality Management Excellence Starts with Culture and Attitudes →

Data Quality Update

Marketing Guide

Data Quality Update by Ted McConnell , Featured Contributor, March 7, 2019 When data became a billion-dollar market, it looked like we might need an objective measure of quality. Now, it’s a $10 billion market. Where are we? Data prices are continuing to decline because of a simple economic fact: We still use anecdotal evidence … Continue reading Data Quality Update →

5 Ways to Drive Quality Traffic to Your E-Commerce Website

Traffic Generation

Rob Glover — February 14, 2019 — February 14, 2019 You need more traffic on your e-commerce website. This statement will be true for as long as you have an e-commerce website. The good news? There’s lots of traffic out there to be had. Over 220 million Americans are expected to make a purchase online … Continue reading 5 Ways to Drive Quality Traffic to Your E-Commerce Website →

The SEO’s Guide to Google Quality Raters

SEO Checklist

Kerry Dye — January 8, 2019 — January 8, 2019 FirmBee / Pixabay Everyone talks about the Google algorithm automatically ranking web pages into search results based on multiple pieces of information. There’s no way humans could search and order billions of results per second to give us what we are looking for. But, Google … Continue reading The SEO’s Guide to Google Quality Raters →

How To Reduce Costs at a Startup Without Sacrificing Quality of Work

Startups Guide

Tommy Wyher — December 18, 2018 — December 18, 2018 The truth is that most startups do not have an angel investor that funded millions of dollars for the company to get going and become profitable. Personal funds or small business loans are startup capital for a vast amount of companies in their infancy. For … Continue reading How To Reduce Costs at a Startup Without Sacrificing Quality of Work →

What is an AdWords Quality Score, and How Do I Improve Mine?

Google Advertisement

Charly Mostert — September 16, 2018 — September 16, 2018 Why am I spending so much on this keyword? Why aren’t all these clicks resulting in any conversions? Why are my ads barely showing and ranking poorly? If you often ask these questions when you check the performance of your Google AdWords—now Google Ads—you might … Continue reading What is an AdWords Quality Score, and How Do I Improve Mine? →

How To Use Your Dead Competitor Domains To Build Quality Links

Domain Names

By IanNaylor July 5th, 2018 The nature of business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that smart marketers and companies in the same area can use to their advantage. Follow this guide to see how you … Continue reading How To Use Your Dead Competitor Domains To Build Quality Links →

Social Media Posts: Quality Beats Quantity Every Time

Social Media Impact

Samantha Martin — June 15, 2018 Follow @Socially_Sam — June 15, 2018 Do you think you need to be putting out loads of social media posts? Are you putting out content just for the sake of putting out content that’s perhaps not of a very good quality? Is your poor quality content reflecting badly on … Continue reading Social Media Posts: Quality Beats Quantity Every Time →