Tag Archives: quality

Can’t Bribe Your Way To Quality

Can’t Bribe Your Way To Quality by George Simpson , Featured Contributor, October 12, 2017 Univision’s Fusion Media Group is testing an initiative in which advertisers with the most engaging ads — based on number of clicks and mouse-overs — are rewarded with bonus impressions. This is supposed to encourage marketers to produce better ads, … Continue reading Can’t Bribe Your Way To Quality →

What’s a Good Quality Score for Each Type of Keyword?

Keyword Research

Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword? →

Email Marketing is About Quality, not Quantity

Email Marketing Tips

Zach Heller — August 30, 2017 Follow @zheller — August 30, 2017 The traditional metrics when it comes to email marketing have changed over the years, from “quantity” metrics like number of subscribers, raw sends, opens and clicks early on to conversion and ROI metrics today. From Quantity In the early days of email marketing, … Continue reading Email Marketing is About Quality, not Quantity →

5 Ways Your Personal Brand Can Bring Up the Quality of Your Website

Personal Branding

Personal Branding Blog — August 10, 2017 — August 10, 2017 A professional website for your personal brand is important in building a professional reputation and attracting the visitors. The graphics and content are also the point of reference from which all other of your online properties tie into. By using the latest templates and … Continue reading 5 Ways Your Personal Brand Can Bring Up the Quality of Your Website →

Quality of Hire Means Something, Here’s Why

Effective Hiring

Maren Hogan — August 2, 2017 Follow @marenhogan — August 2, 2017 HypnoArt / Pixabay Quality of Hire didn’t use to be a recruiting measurement. Far from it! Even just ten years ago, the goal for recruiters and even their emerging brethren was to make sure that people met the job requirements. Terms like “cultural … Continue reading Quality of Hire Means Something, Here’s Why →

Guide to Avoiding Low Quality Reputation Companies

Outsourcing

Reputation X — July 18, 2017 — July 18, 2017 StartupStockPhotos / Pixabay An unfortunate fact about reputation management companies is that most of them are not really reputation management companies. They’re really public relations agencies, search engine optimization companies, or just some guy in an apartment somewhere. Most of the time they are ‘offshore’, … Continue reading Guide to Avoiding Low Quality Reputation Companies →

What is Quality Score?

Quality Management

Amanda Duncil — July 13, 2017 — July 13, 2017 Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not … Continue reading What is Quality Score? →

Harnessing Quality Over Quantity on Your Resume

Career Resume

Amanda Clark — July 10, 2017 Follow @GrammarChicInc — July 10, 2017 AlexanderStein / Pixabay One mistake that job seekers often make on their resumes is trying to cram in as much information as they can. They list every task they were responsible for or project they were even remotely involved in. While this can … Continue reading Harnessing Quality Over Quantity on Your Resume →

How video ad quality affects campaign performance on Facebook

Facebook Marketing

How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality and campaign performance on Facebook. Aden Andrus on July 3, 2017 These days, everyone seems to be doing video advertising — and for good reason. Video ads are a great … Continue reading How video ad quality affects campaign performance on Facebook →

5 Ways to Improve Your Website Quality Today

Website Special Guidelines

Susan Gilbert — June 29, 2017 Follow @SusanGilbert — June 29, 2017 5 Steps to Bring Up the Quality of Your Website Has your website traffic been in decline? Do you want to increase your website quality and subscribers? Great content that both search engines and visitors love is the beginning to attracting signups who … Continue reading 5 Ways to Improve Your Website Quality Today →