Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report
Tag Archives: Puts
Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP
Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP by Joe Mandese @mp_joemandese, August 17, 2022 Citing its shift to a 100% renewable energy platform, PubMatic announced that Havas Media Group’s North America operations has named it a “preferred SSP” (supply-side platform) for its clients, as well as Havas’ proprietary … Continue reading Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP
This fine jewelry startup puts the design process in your hands
By Elizabeth Segran June 13, 2022 Creating a unique piece of jewelry for an anniversary or a milestone is a lovely idea—but traditionally, ordering custom rings or necklaces has been expensive and exclusive. [Photo: Hannah Thornhill/courtesy Silent Opus] A new startup called Silent Opus wants to modernize the process by letting you choose the … Continue reading This fine jewelry startup puts the design process in your hands
The new trans-Atlantic data agreement puts E.U. priorities first
By Rob Pegoraro March 30, 2022 For the third time in seven years, Washington and Brussels have shaken hands on a deal to keep customer data flowing—and to keep a certain American social network afloat—across the Atlantic. The new Trans-Atlantic Data Privacy Framework’s provisions for E.U. individuals to seek redress against overreaching U.S. intelligence … Continue reading The new trans-Atlantic data agreement puts E.U. priorities first
A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages
By Moises Mendez II March 19, 2022 More than 13 million TikTok users watched as a Seattle man, who goes by the handle calm.simon, unpacked bags full of clothes, books, snacks, and kitchen supplies in his office cubicle. “I am moving from my apartment and into my cubicle at work,” he says in … Continue reading A viral TikTok saga of an employee who moved into his cubicle puts the spotlight on living wages
FTC Puts Review Platforms On Notice For Violations
FTC Puts Review Platforms On Notice For Violations by Laurie Sullivan @lauriesullivan, February 4, 2022 Ten review management platforms have been placed on notice by the Federal Trade Communication (FTC). Letters went out to the publications, putting them on notice that “avoiding the collection or publication of negative reviews violates the FTC Act.” One letter … Continue reading FTC Puts Review Platforms On Notice For Violations
Twitter Puts Focus On Performance Advertising
Twitter Puts Focus On Performance Advertising by Laurie Sullivan @lauriesullivan, November 12, 2020 Twitter on Wednesday released an update to its Carousel ads, pledging to make a variety of changes to drive better performance for advertisers on its social platform. The company admits it is early in the process, but plans to make investments across … Continue reading Twitter Puts Focus On Performance Advertising
Collaboration solution from Qualtrics puts customer service employees at the center of customer experience
The tool seeks to drive cross-functional collaboration by collecting and analyzing customer-facing employee feedback. Jennifer Cannon on January 8, 2020 Customers — especially end-users — tend to be straightforward with store and customer service staff as well as regular vendor contacts, particularly when it comes to product feedback. That feedback doesn’t always reach the product … Continue reading Collaboration solution from Qualtrics puts customer service employees at the center of customer experience
An M&A Integration Checklist for Professional Services Firms that Puts Your People First
Lee Frederiksen — July 3, 2019 Follow @hingemarketing — July 3, 2019 Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies. While that’s all well and good, I’m going to walk out on a limb here and suggest a slightly novel prioritization … Continue reading An M&A Integration Checklist for Professional Services Firms that Puts Your People First
Twitter puts focus on exclusive media partnerships to attract video advertisers
The company announced original content deals with several news and entertainment organizations, including Univision, Wall Street Journal, Live Nation and MTV. Amy Gesenhues on April 30, 2019 Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital NewFronts event. The list includes deals that will bring … Continue reading Twitter puts focus on exclusive media partnerships to attract video advertisers
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