By Lucy Hardaker, Published November 7, 2014
While B2B Marketers love a challenge, over half of all marketers report of having responsibilities in 7 out of 10 other areas of marketing. We’re a busy bunch and we know that (although we do try) we can’t wear every hat in the marketing box.
If you’re planning to smash those 2015 targets and deliver that all-important ROI, you’ll need a successful team of Marketing Rockstars to drive the performance of your marketing campaigns.
So who are the core team players you need in order to build a team of #B2BRockstars and hit your strategic goals in 2015? We investigated some key team attributes presented in the IDM B2B Barometer report.
The Data Analyst
70% of B2B Marketers admit their team has gaps in the expertise they require to measure ROI with confidence. But if you want to deliver big results next year, your team will have to be comfortable in proving and predicting ROI and delivering the mega metrics your senior team want to see.
Whether it’s at channel or strategic level, you’ll need a key team player who loves getting stuck into the numbers and can pull meaningful insight from excel at the drop of a hat.
The Clued-up Creative
While 2015 is quickly becoming the year of the analytical marketer, don’t forget that 70% of B2B marketers are planning to create more content over the next 12 months. Nurturing a creative mind-set is essential if you want to come up with those innovative campaigns that will set you apart from the competition.
You’ll need a super creative whizz who love’s trying out new digital media, getting stuck in with some blogging and isn’t camera shy either – especially as B2B video usage is on the rise, with 35% of marketers planning to increase their use of short-form video (that’s Vine to you and me) next year.
The Publisher & Social Butterfly
You have your creative team working on the next big thing. Now you need that key person who makes sure no hard work goes to waste by getting your awesome content out in front of the right audience.
Over 1/3 of B2B buyers use social media to engage with vendors (that’s you) so this team player will need to be comfortable with social media and speaking to your company’s fans every day. And while sharing via social channels is essential, if you want to reach the right prospects they might have to be savvy with paid search advertising too – especially as 58% of B2B Marketers currently use search engine marketing to promote and distribute content.
The Technologist
Digital marketing in 2015 is nothing without the right tools to get you there. And when over 80% of top performing companies plan to adopt marketing automation systems before 2015, it’s time to be truly tech savvy if you want to speed up processes and plan more integrated campaigns.
You’ll need a true technologist who knows the ins and outs of your digital marketing tools and can bring everyone up to speed with latest developments and updates too.
The Customer Champion
Your marketing team needs a little bit of balance away from all those lead generation activities – especially when it costs up to 7 times more to acquire a new client than it does to generate business from your loyal customer base.
You need a customer champion within your team who is going ensure that you’re creating and innovating, not just for lead generation – but for your loyal customer base too. They need to be a highly likeable team player who is going to get on with your marketing, sales, and client services team too.
While 56% of us B2B Marketers are reporting bigger budgets in the year ahead, we all know that bigger budgets come hand in hand with one thing – bigger targets. Make sure you have your super #B2BRockstar team ready to smash your targets and deliver awesome ROI results.
Get your team ready to become Ultimate B2B Marketers – Download the Ultimate Gantt tool now.
This blog was originally posted on the Lead Forensics website. Read the original article here.
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