Tag Archives: Puts

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer

Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer by Laurie Sullivan  @lauriesullivan, May 3, 2018 Google has placed restrictions on media buyers who use its data transfer service and DoubleClick ID. The company said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service, according to … Continue reading Google Puts Restrictions On DoubleClick ID Tracking For Data Transfer

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017   In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

Social News: Facebook Puts an End to Organic Reach for Brand Pages

Michelle McGowanFebruary 2, 2015 The time we’ve all been hinting at has finally arrived – Facebook is officially putting the kibosh on organic reach for brand pages. Translation? If you’re not paying to be seen, you won’t be seen. “No matter how creative a brand’s Facebook posts may be, they simply won’t get shown to … Continue reading Social News: Facebook Puts an End to Organic Reach for Brand Pages

Slow economy puts brakes on online retail

December 22, 2014 Stephen Cauchi Business reporter Online retailing has been belted by Australia’s economic woes, with November’s sales figures recording the slowest monthly and annual growth since the series was first compiled. And some bricks-and-mortar retailers are also doing it tough, with shares in outdoor equipment retailer Kathmandu plunging 20 per cent after poor … Continue reading Slow economy puts brakes on online retail

Fear Overload Puts AdWords To Work During Halloween

by Laurie Sullivan, October 29, 2014 Fear Overload puts on the ultimate adults-only Halloween events to frighten the heck out of even the most seasoned scary house lovers. The company finds enormous success capturing potential customers through digital advertising, after years of trying to lure thrill-seekers through out-of-home advertising. Fear Overload spends about $50,000 annually on digital … Continue reading Fear Overload Puts AdWords To Work During Halloween