One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017 Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding
Scott Barnett — December 26, 2016 Follow @scottabarnett— December 26, 2016 Advertising is a low percentage way to generate consumers to purchase – the conversion rates typically hover in the 0.5% range these days. Yet, it’s still deemed to be the “easiest” and most obvious type of marketing to sell to local businesses. Local digital … Continue reading Local Digital Publishers – Motivate Readers To Buy
by Tobi Elkin@tobielkin, December 8, 2016 As the bot and non-human Web traffic issue continues to spiral, a new survey out Thursday reveals that 80% of publishers concede they don’t have insight into how their traffic is audited by third-party providers. In addition, the survey by The 614 Group and Distil Networks, found that … Continue reading Eight Out Of 10 Publishers Don’t Know How Their Traffic Is Audited By Third Parties
Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts. Scott Vaughan on December 9, 2016 Over dinner a few weeks back in Austin, a few of my B2B marketing peers pointed out how much … Continue reading Invaluable B2B marketing hacks we can learn from publishers
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. Tim Peterson on December 8, 2016 Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites … Continue reading Instagram Story links get 15-25% swipe-through rates for brands, publishers
by Sean Hargrave, Staff Writer, September 23, 2016 The media landscape is fragmented and confusing right now, so much so that the News Media Association has asked the Government to do something about Google and Facebook’s influence. Exactly what the government is supposed to do is not laid out. So of course nothing will get … Continue reading Publishers Should Love Google And Facebook, Tackle News-Thieving Parasite Start-Ups Instead
by Laurie Sullivan, Staff Writer @lauriesullivan, September 16, 2016 Google warned advertisers in August that a new ranking signal will begin downgrading mobile Web pages next year when “intrusive interstitials” are used. Interstitials interrupt the user experience and force them to take action such as submit an email, watch an ad, or download something. Typically … Continue reading Rethinking Interstitials, Especially Publishers Relying On Search Traffic
by John Potter, Op-Ed Contributor, September 9, 2016 Internet publishers face a programmatic advertising market that is still incredibly fragmented on the demand side. Given the continued move of advertising dollars to programmatic, this fragmentation is costing publishers a lot of money. Over the last couple of years, publishers have responded by embracing header bidding. … Continue reading Smart Publishers Should Move Beyond Header-Bidding Wrappers To Server-to-Server Integrations
by Jeremy Ostermiller, Op-Ed Contributor, September 8, 2016 Programmatic advertising has ushered in a treasure trove of data and metrics, but what publishers don’t need is more spreadsheets. Publishers need real insights to drive more revenue from their existing inventory and content. Unfortunately, due to larger investments in advertiser-side companies and tools, publishers are at … Continue reading Media Metrics Publishers Can’t Do Without
Facebook Pages can now give other Pages permission to cross-post their videos without those other Pages needing to upload the video to Facebook themselves. Tim Peterson on September 8, 2016 Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ … Continue reading Facebook makes it easier for brands to cross-post videos produced by publishers
