Tag Archives: Publishers

For Publishers, Not all Mobile Advertising Created Equal

by Christian Baesler, Op-Ed Contributor, June 21, 2016 Whether publishers have planned for it or not, many now have a majority of their content consumed on mobile devices. Publishers are still working out how to optimize advertising for the smartphone. The first iteration of mobile advertising was, not surprisingly, the worst: basically, the same … Continue reading For Publishers, Not all Mobile Advertising Created Equal →

The Top 10 Mobile RTB Marketplaces for Publishers

Publishers Guide

by Eyal Katz May 30, 2016 Follow @eyalk100May 30, 2016 For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Image source: https://dev.twitter.com/mopub/ui/mopub-dashboard Before we get down to … Continue reading The Top 10 Mobile RTB Marketplaces for Publishers →

How Publishers’ Video Strategies are Changing

Video Trends

by Jonny Rosen April 24, 2016 Follow @ohjonnyApril 24, 2016 The online marketplace continues to evolve — growing larger and becoming more niche. Social media used to be a novelty, but there are now hundreds of different platforms. The most popular sites have even expanded from one or two like Facebook and Twitter to nearly … Continue reading How Publishers’ Video Strategies are Changing →

Pros And Cons Of Facebook Instant Articles For Publishers

Facebook Instant Articles

by Roee Ganot March 28, 2016March 28, 2016 Many exciting changes have been taking place that promise to help digital marketers get more reach and connect with more of their target audience. Google introduced its AMP platform for mobile content in October, and Facebook has been quietly offering instant articles to certain publishers for some … Continue reading Pros And Cons Of Facebook Instant Articles For Publishers →

How Google AMP Will Impact Publishers

Google Pages

by Roee Ganot March 28, 2016March 28, 2016 Google certainly makes sure that online marketers don’t become complacent. As soon as you think you have the system gamed, Google goes and changes things up again. Sometimes, those changes are in response to new user patterns, but other times, those changes are an attempt to better … Continue reading How Google AMP Will Impact Publishers →

How Facebook Instant Articles Will Impact Publishers

Facebook Instant Articles

by Roee Ganot March 28, 2016March 28, 2016 A lot of major publishers have already started sharing content with Facebook instant articles, but the general public won’t have access to the feature until April 12. The digital marketing world is already abuzz with talk of how Facebook instant articles will impact publishers. At this point, … Continue reading How Facebook Instant Articles Will Impact Publishers →

SEO and Local Authority for Hyperlocal Publishers

SEO Local

by Scott Barnett March 5, 2016 Follow @scottabarnettMarch 5, 2016 Brian Dean is a well known and popular SEO expert. He recently wrote a lengthy blog post that discussed what they learned about SEO from analyzing over 1 million Google search results. It’s a lengthy and somewhat technical overview. As I reviewed his post, I … Continue reading SEO and Local Authority for Hyperlocal Publishers →

News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers

Analytics

The NativeAI service tracks user preferences with a much more granular categorization of content than other tools, the company says. Barry Levine on February 26, 2016 at 4:02 pm News discovery platform News360 is launching this week a free, cloud-based audience analytics platform for publishers and content marketers. Called NativeAI, it employs machine learning — … Continue reading News360 Launches Free Audience Analytics Tool For Publishers And Content Marketers →

Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile

Digital Transformation

Columnist Rae Hoffman discusses how ad-supported publishers need to adapt to the massive growth in mobile media consumption. Rae Hoffman on February 23, 2016 With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt to the shifting tide in how users are accessing content … Continue reading Things Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile →