Jon-Mikel Bailey — November 26, 2016 Follow @jonmikelbailey— November 26, 2016 There is a psychology to web design that is often overlooked. We still hear clients talking more about what web design they like and not enough about what works. Personal preference is fine. It will factor into the design of a website. Your personal … Continue reading The Psychology of Web Design
Are your job skills keeping pace with today’s rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your career in the digital world. Jim Yu on October 21, 2016 The digital talent war continues as demand for data-driven marketing professionals soars to new heights. Wired announced the … Continue reading Digital demand and supply: The psychology of self-development for digital careers
by Erika Dickstein Follow @springinsightOctober 1, 2016 We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to a trip to the spa. You are feeling totally relaxed after your amazing massage. Ahhh! But then the receptionist ignores you when you go up to the desk … Continue reading The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website
by Justin MaresAugust 24, 2016 tl;dr: Apply psychological influence triggers to dramatically improve your conversion rates. Use apps to help with this like Yotpo for reviews, FOMO for social proof, and SumoMe for giveaways. Conversion rate optimization is both an art and a science. An art, in that much of what you’ll test (copy, benefits, … Continue reading How to Use Psychology & Sales Triggers to Double Your Conversion Rate
by Elena Prokopets Follow @elenatravelgramAugust 8, 2016 Color impacts us all. We choose colors for our living space based upon what makes us “feel” good; we choose clothing colors based upon what we believe makes us “look” good. And psychologists have known for a long time that color affects mood and, as well, our purchasing … Continue reading Using Color Psychology for Conversion Rate Optimization
by Andy Cockburn July 20, 2016 Follow @mentionmeshareJuly 20, 2016 In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how the “six weapons of influence” can … Continue reading Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2)
by Angela Hausman, PhD July 16, 2016 Follow @MarketingLetterJuly 16, 2016 Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it can dramatically improve market performance. So, let’s dive in, shall we? The psychology of … Continue reading The Psychology of Customer Decision-Making
By Joydeep Bhattacharya|2016-06-03T16:50:20+00:00July 6th, 2016|Conversion Optimization|0 Comments Small things make big differences when it comes to conversions. It is incredibly important to understand how your customers think and react. Smart marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy. When Nike says, “Just Do it!” or when … Continue reading 5 Surefire Consumer Psychology Tricks To Increase Conversions
by Dan Shewan June 27, 2016June 27, 2016 Ever found yourself checking Facebook every few minutes, only to close out of the app in boredom – before going right back in for another quick peek a few minutes later? Well, you’re not alone, and there’s an excellent reason for this – a strong psychological compulsion … Continue reading How to Use the Psychology of Facebook to Create Better Facebook Ads
by Andy Cockburn June 18, 2016 Follow @mentionmeshareJune 18, 2016 In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. … Continue reading Psychology of Referral: What Motivates Customers to Refer a Friend?
