Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking. Greg Sterling on April 15, 2020 at 3:54 pm Coronavirus has brought the value of mobile location data into public awareness in a very concrete way. Not too long ago, the idea was these data … Continue reading Location data providers showcase real-world analytics tools during COVID-19
Veronica Green-Gott — November 16, 2019 Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much … Continue reading When Should Managed Service Providers Use Video Marketing?
Brian Johnson — September 20, 2019 — September 20, 2019 JanBaby / Pixabay In life, there are fads and there are trends. Fads are things that become popular one day and gone the next. In the 70’s, people were crazy for waterbeds. More recently, people would lay face down in bizarre places and called it … Continue reading For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success
Britta Reque — July 29, 2019 — July 29, 2019 An average user has more than 80 apps on their phone, but uses less than 35 per month, and less than 20 per day. That’s a lot of competition to get your customers to download your app and then to entice them to use it! … Continue reading 2 On-Boarding Tips for Service Providers to Get App Users to Engage
Ted Bauer — July 5, 2019 — July 5, 2019 An average user has over 80 apps on their phone, but uses less than 35/month, and less than 20 daily. The first big building block in the process of retention is your onboarding of a new customer. You’ve already “acquired” them at this point, which … Continue reading Onboarding Tips For Service Providers
Veronica Green-Gott — June 10, 2019 — June 10, 2019 Social media for SaaS providers is an excellent strategy to build brand awareness and trust between customers and providers. It can even guide buyers through the funnel if you’re posting strategic and targeted content on social channels to encourage buying decisions without overloading your followers. … Continue reading SaaS Providers: Grow Your Social Followers with These Strategies
Veronica Green-Gott — May 23, 2019 — May 23, 2019 If you’ve spent any time at all on any social media platform, chances are you’ve been the target of a paid social advertisement. These ads vary in format per platform but range from native ads ingrained in your feed to sideline text ads. Social media … Continue reading Why SaaS Providers Need Paid Social Advertising
Lauren Clemett — May 28, 2017 Follow @theubp— May 28, 2017 Personal Branding is about creating a specific image of yourself in the mind of your ideal client, so they can get to know, like and trust you before they buy from you. In the same way, big brands create instant recognition, your personal brand … Continue reading Personal Branding For Service Providers
Josh Slone — May 9, 2017 — May 9, 2017 Client onboarding can be fun and stressful at the same time. You ever hear someone say, “it’s both a blessing and a curse”? When you provide a service, either physical (like a marketing agency) or software (like a SaaS) it can be like that. Finding … Continue reading Client Onboarding Process for Service Providers
John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers
