Tag Archives: Providers

Location data providers showcase real-world analytics tools during COVID-19

Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking. Greg Sterling on April 15, 2020 at 3:54 pm Coronavirus has brought the value of mobile location data into public awareness in a very concrete way. Not too long ago, the idea was these data … Continue reading Location data providers showcase real-world analytics tools during COVID-19

When Should Managed Service Providers Use Video Marketing?

Veronica Green-Gott — November 16, 2019 Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much … Continue reading When Should Managed Service Providers Use Video Marketing?

For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success

Brian Johnson — September 20, 2019 — September 20, 2019 JanBaby / Pixabay In life, there are fads and there are trends. Fads are things that become popular one day and gone the next. In the 70’s, people were crazy for waterbeds. More recently, people would lay face down in bizarre places and called it … Continue reading For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success

SaaS Providers: Grow Your Social Followers with These Strategies

Veronica Green-Gott — June 10, 2019 — June 10, 2019 Social media for SaaS providers is an excellent strategy to build brand awareness and trust between customers and providers. It can even guide buyers through the funnel if you’re posting strategic and targeted content on social channels to encourage buying decisions without overloading your followers. … Continue reading SaaS Providers: Grow Your Social Followers with These Strategies

Social Media for Healthcare Providers

John Miller — January 11, 2017 Follow @ScribeMiller— January 11, 2017 Here’s a question probably percolating in the marketing and communications department at your hospital system: Should we start a Snapchat account? Wait. Stop. Back up. While healthcare providers (and all organizations) should consider different social networks, assessing them as one-offs leads to a scattered … Continue reading Social Media for Healthcare Providers