Colby Renton — August 22, 2018 — August 22, 2018 This week in our lead management blog post series, we’re going to take a deeper dive into stage 3 of the lead management process: optimizing and automating your prospect process flow. This is an important stage in the lead management process because, while it’s certainly … Continue reading How to Optimize and Automate Your Prospect Process Flow
Scott Vaughan — August 21, 2018 Follow @ScottAVaughan — August 21, 2018 jarmoluk / Pixabay The importance of top-funnel marketing efforts continues to rise, driven by the need to more precisely target, identify and engage prospects. As demand generation strategies focus more on quality versus quantity and B2B marketing teams face greater pressure to show … Continue reading How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV
Josh Slone — May 24, 2018 — May 24, 2018 It’s inevitable. You send an email to a seeming prospect. Something like this: Hey Jane, Still considering changing platforms? We just came out with some solid content, based on research, that I thought you’d enjoy. Love to hear your feedback. Talk again soon, John Jane … Continue reading How to Find a Prospect that Changed Jobs Using LinkedIn (Step by Step)
Justin McGill — March 26, 2018 — March 26, 2018 These sales terms get thrown around all the time. But what really is the difference between a Prospect vs Lead vs Opportunity? There’s so much confusion around prospect vs lead, lead vs opportunity, prospect vs opportunity. Are they all the same? Terminology in sales isn’t … Continue reading Prospect vs Lead vs Opportunity – What’s the Difference?
Grant Grigorian — March 7, 2018 — March 7, 2018 Traditional sales methodologies lay the foundation for sales best practices. Following them will give you visibility into a prospect’s movement between sales stages and help you answer important questions about the status of a deal. Journey analytics achieve the same function for Marketing. They define … Continue reading The New Account Journey in ABM From Prospect to Customer
Julie Hansen — January 10, 2018 Follow @acting4sales — January 10, 2018 Ana_J / Pixabay I love snack size foods. They’re cute, they’re portable, and they create the illusion that I’m eating lighter. I say “illusion,” because I usually end up eating more than the equivalent of a full-size portion – especially if it’s a … Continue reading How Snack Size Presentations Keep Your Prospect Engaged
Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017 Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience
Chris Zawisza — May 14, 2017 — May 14, 2017 There has never been a time in history when sales and marketing were so data-driven. While in the past salesmen used to show off their Rolodex as a visual representation of the relationships they had built, sales teams are now looking outside their own networks … Continue reading Why Is It Crucial to Have Accurate Prospect Data
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost. AJ Wilcox on February 23, 2017 LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal … Continue reading LinkedIn Ads: How to target your ideal prospect, every time
Justin McGill — February 14, 2017 — February 14, 2017 Do you ever wonder what the world would be like if everyone said exactly what they thought, no matter what? If you have, it’s probably led to the imagination of a bleak existence that has left you thankful for reservation and politeness. Honesty is often … Continue reading What is a Suspect Versus a Prospect?