Tag Archives: Prospect

Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Anuj Agrawal, CMO for Earth Networks, will be a panelist for the “From Prospect to Reference Customer: Maximize Lifetime Value with Martech” session at MarTech Boston. Amy Gesenhues on September 1, 2017   Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software … Continue reading Earth Networks CMO says martech delivers a lasting first impression within the prospect experience

Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships

Patrick Hogan — January 24, 2017 Follow @growtenfold— January 24, 2017 Lead nurturing must be a part of your comprehensive sales and marketing strategy. In its core, lead nurturing is about building relationships with prospects through different channels, even when they’re not near the decision stage yet. B2B customers often take the long and winding … Continue reading Effective Lead Nurturing: 7 Tactics for Better Prospect Relationships

It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within an Organization

by Kim StaibAugust 15, 2016 Anyone working in client-based outsourced lead gen knows this conversation all too well: Vendor: Can you give me an idea of what profile you are looking for in regards to contact data procurement? Client: We ONLY want to talk to folks in the C-level suite, from companies with over 500 … Continue reading It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within an Organization

How To Create New Prospect Engagement With Video Content

by Amy ChickAugust 8, 2016 If you’re part of the 92% of B2B marketers who use video in their content marketing strategy, you’ve likely already seen the benefit. Video content shares more information in less time than written content, and creates a stronger brand association. Most marketers leverage video for middle- or bottom-of-funnel marketing – … Continue reading How To Create New Prospect Engagement With Video Content