Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. Jaina Mistry on October 1, 2025 Email is often the first channel lifecycle marketers jump headfirst into when nurturing and retaining customers. It makes perfect sense. Through well-thought-out, perfectly timed and … Continue reading 5 email lifecycle programs you need — and one to drop
Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact. Raj Sivasubramanian on March 4, 2025 A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This … Continue reading 3 ways to boost your VOC program’s value through journey management
The plans would turn the power of the DOJ’s Civil Rights Division against policies designed to benefit marginalized communities. BY Reuters President-elect Donald Trump is set to challenge policies aimed at boosting diversity at companies and universities when he takes office next month, throwing the weight of the U.S. government behind growing conservative opposition to such … Continue reading How Trump plans to use the DOJ to challenge diversity programs
Take time now to review your email programs to ensure they’re optimized for success in Q4 and beyond. Ryan Phelan on July 24, 2023 One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As I mentioned in my previous MarTech … Continue reading 6 key email programs to optimize before Q4
Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs
By Misty Gaither February 28, 2023 With news of layoffs, prolonged inflation, and the possibility of a recession, many business leaders are reexamining their strategies and prioritizing the most critical business initiatives. For many companies that means that DEIB (Diversity, Equity, Inclusion, and Belonging) initiatives are threatened, signaling that these efforts are still … Continue reading This is the real cost of cutting diversity programs
Gen Z Workers Are Different – How to Include Them in Recognition Programs Rachel Harmon / 24 Aug 2022 With growing influence, Gen Z workers are becoming a more significant part of the workforce. However, they differ from Millennials, Generation X, and Body Boomers. They’re unique and come with their own set of diverse … Continue reading Gen Z Workers Are Different – How to Include Them in Recognition Programs
SEO Affiliate Marketing Programs – The Ultimate Guide Lucas Vitale / 06 Jul 2022 SEO affiliate marketing is one of the most effective ways to make money online. By ranking high for keywords that people are searching for, you can earn commissions from the products and services that you promote In this guide, we’re … Continue reading SEO Affiliate Marketing Programs – The Ultimate Guide
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value
Aneeca Younas Last updated: 11 March 2022 Affiliate marketing is on the rise, now more than ever. And, with that said, this lucrative marketing strategy is also becoming more and more saturated. With so many companies committing to online marketing and digital advertising, there’s a wide array of affiliate programs out there to choose from. … Continue reading Best Affiliate Marketing Programs : Top 10 Highest Paying for 2022
