Marika Zinca August 25, 2021 In the world of digital marketing, email newsletter monetization is the ultimate win-win since it has vast potential in your organization’s revenue strategy.
Businesses are always looking for new channels to help them better engage audiences and boost revenue. These two key objectives are part of their DNA.
While chatbots, social media influencers, and other avenues can all be exciting opportunities to drive growth, the brands that have stuck with email marketing as the backbone of their digital strategy are getting some of the best value.
Think of it like this: your email newsletter is your business’s reliable old friend.
Newer channels such as SMS and social media are new, fun friends – view them as a welcome addition to your marketing strategy, not a replacement for your true-blue marketing channel.
After all, you know what they say: make new friends but keep the old; one is silver and the other, gold.
Here’s what you’ll learn in this article:
- Your email newsletter monetization strategy is a powerful revenue generator
- The smart way to monetize your email newsletter – Email List Segmentation
- When is the right time to start monetizing your emails?
- The Win-Win: a new stream of revenue and an increased engagement rate
Studies consistently show that email offers an unbeatable ROI (return on investment), as much as $ 42 for every $ 1 spent. It’s also what 73 percent of millennials prefer for communications from brands.
But there’s, even more, to gain from an email newsletter.
Through email monetization, you can drive engagement, nurture leads, and convert. You can also enjoy another revenue stream.
This is how email newsletter monetization works and its major benefits help you increase your business’s earning potential.
Your Email Newsletter Monetization Strategy Is a Powerful Revenue Generator
Despite so many other content distribution channels, from webinars to podcasts, email persists as a top choice for both B2C and B2B marketers.
Seventy-seven percent of B2B marketers use email newsletters, and 79 percent find email to be the most successful channel for content distribution. The numbers for B2C marketers are nearly the same.
Email marketing serves as the core interface between your business and your customers, making it a key source for new opportunities to make more money.
Here are some of the reasons email newsletters are such massive revenue generators:
- The number of people using email keeps going up. In 2021, 319.6 billion emails are sent and received daily. By 2025, this number is expected to surpass 375 billion.
- Watch your open rates and click-through rates increase, and revenue will usually follow. Email marketing yields measurable results. These numbers serve as useful performance indicators to track engagement and sales growth and to learn more about what your audience prefers. The more you know about what they want and need, the better you can satisfy their needs, which is essential for driving sales and making more money.
- You can also monetize your email list by using email ads, creating a new stream of revenue in addition to your traditional sales revenue. As a key takeaway from here – to make the most out of email newsletter monetization, don’t forget email segmentation.
The Smart Way to Monetize Your Email Newsletter – Email List Segmentation
One of the best ways to get more out of your email newsletters – and to boost your revenue from email monetization strategy – is by segmenting your email list into distinct target groups.
For example, you may want to send a different newsletter to long-time customers, new subscribers who haven’t converted, and to new customers.
You can also segment based on demographics. By defining different target groups, you can refine your messaging so each newsletter speaks directly to them.
To do this effectively, it’s vital to understand how a customer becomes a subscriber. What motivates them to sign up for your newsletter? What do they hope to gain from receiving your emails?
Knowing this information can help you craft your emails in a way that is more likely to drive up your open and click-through rates, which will drive both sales and ad revenue.
To explore what interests your audience, use A/B testing – this is where you send out two different emails and see which one leads to more subscribers, opens, and click-throughs.
When is the Right Time to Start Monetizing Your Emails?
If you’ve taken the time to create a successful email newsletter and build up your list of subscribers – or if you are working toward that goal – you can use email monetization to create a new stream of revenue.
The bottom line is, when your customers become subscribers, you have everything you need to start a successful email newsletter strategy.
You can also count on a new stream of revenue for your business from email ads.
You’ll have more business income using resources you already have in place. And, with advanced technology, optimizing your email monetization efforts is easy.
In fact, there’s little hands-on work required.
Still, you don’t necessarily want to jump into email newsletter monetization right away.
The right time is when your audience is clearly engaged with the brand. You can track this by watching your email metrics.
Higher open and click-through rates indicate engagement. Lower rates indicate you’re not nailing your email newsletters, which means you need to look at where you can make changes and use A/B testing again to find out what entices your audience and what turns them away.
Once your audience recognizes your brand, is familiar with it, and responds to it positively by interacting, you have the potential for long-term customer relationships.
This is the gold standard of email marketing and the base for a successful email monetization strategy.
Next step?
Your next step is to start monetizing your recurrent email newsletter. Decide what kind of email ads you need to improve your subscribers’ online experience.
You can use display ads, programmatic, or native ads.
As email monetization experts, we know what works and what doesn’t. What we’ve found is that using programmatic native ads is the way to go.
Programmatic ads involve AI to ensure your subscribers’ preferences and online behavior are factored into the equation of determining what ads to show.
Then, the technology does the heavy lifting for you, sifting through hundreds of ads and only showing the ones that are likely to be helpful, even enjoyable, to subscribers.
Native ads are meant to look like a natural part of the email newsletter.
This way, they don’t detract from your core messaging and they don’t bother your readers. Programmatic native ads are both visually unobtrusive, and they appeal to readers.
The Win-Win: Get a New Stream of Revenue by monetizing your email newsletter and, at the same time, increase your subscribers’ engagement with your brand.
Success with your email newsletter monetization strategy is all about the details.
With the right content and design, a clean and relevant email list, and a partner that specializes in email monetization, you’ll see your revenue take off.
Email is here to stay. So, take the next step and use it to your advantage with email monetization.
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