Tag Archives: Program

The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship

David DeCorte — September 30, 2019 If you’ve ever taken a peek at the Visa Core Rules, you’ll know that the card scheme’s regulations can be pretty in-depth and complicated. These rules govern interactions between cardholders, banks, and merchants. Everything from transaction timetables and processing requirements to guidelines for managing fraud are in the book. … Continue reading The Visa Issuer Monitoring Program Could Transform the Merchant-Issuer Relationship →

How to Earn Executive Support for Your VoC Program

Voice Advertisement

Sara Staffaroni — September 27, 2019 A Voice of the Customer (VoC) program is an essential tool to collect valuable customer feedback and take proper action to improve customer experience (CX). A successful program leads to higher return rates, fewer churns, and more loyal customers. Although many CX professionals understand the importance of VoC and … Continue reading How to Earn Executive Support for Your VoC Program →

How To Drive Action With Your Voice of Customer Program

Customer Communication

Sam Frampton — August 14, 2019 — August 14, 2019 We believe the fuel that powers the world’s most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. We believe the fuel that powers the world’s most exceptional products is customer … Continue reading How To Drive Action With Your Voice of Customer Program →

How to Tie Compensation to Your VoC Program

Employees Retention

Sean McDade — July 31, 2019 — July 31, 2019 Yes, you should tie compensation to your Voice of Customer (VoC) program (it’s the best way to get your people to actually use it!) But be strategic about how you do it… and when. Monetary bonus programs There are many creative ways to tie VoC … Continue reading How to Tie Compensation to Your VoC Program →

How to Build a Channel Partner Program

Advertisement Industry

Amity Kapadia — July 31, 2019 Follow @amitykapadia — July 31, 2019 With more and more companies leveraging partner marketing, it’s never been more important for marketers to learn how to build a channel partner program. In fact, in today’s multi-channel, always-on, digital landscape, it has become nearly impossible to generate awareness, trust, and acquire … Continue reading How to Build a Channel Partner Program →

Examples of Referral Program Ideas for Small Businesses

Small Business Challenges

Jessica Huhn — July 22, 2019 — July 22, 2019 You don’t have to be as big as Dropbox, Uber, or Airbnb to benefit from referral marketing. Your small business can reap great benefits from a referral program as well—it’s an awesome way for you to convert leads and increase your customer base. What exactly … Continue reading Examples of Referral Program Ideas for Small Businesses →

Affiliate Marketing Program: The Guide To Get Started in 2019

Affiliate Marketing

Aashish Sharma — July 3, 2019 Follow @ineedseo — July 3, 2019 Introduction: What is Affiliate Marketing? If you manage an e-commerce site or work with an advertiser, the affiliation is a marketing lever all the more useful as its ROI is fully mastered. Indeed, it is a form of performance marketing that involves paying … Continue reading Affiliate Marketing Program: The Guide To Get Started in 2019 →

How to Estimate a “Net Value” for Your A/B Testing Program

A/B Testing Process

Bart Schutz — July 1, 2019 — July 1, 2019 In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come? Five types of A/B test “wins” can exaggerate discovered uplifts. I use the acronym “de … Continue reading How to Estimate a “Net Value” for Your A/B Testing Program →

How to Brand Your Affiliate Marketing Program.

Affiliate Marketing

Robert Woo — June 25, 2019 — June 25, 2019 With so much competition in online marketing these days, branding your company is not just important, but absolutely necessary to make any sort of headway in the consciousness of consumers. As a simple diagram of the importance of branding, we like this graphic from The … Continue reading How to Brand Your Affiliate Marketing Program. →

Examples Of What Your Referral Program FAQ Should Contain

Referral Marketing

Jessica Huhn — June 18, 2019 — June 18, 2019 loufre / Pixabay Ready to launch a referral program and tap into the power of trusted recommendations? You’ll need to create a referral program FAQ. Your existing customers are your best advocates, so you’ll want to make sure they have all the information they need … Continue reading Examples Of What Your Referral Program FAQ Should Contain →