Michael Ugino — June 5, 2019 — June 5, 2019 As a retailer, chances are you have a diverse audience. That’s why you tweak your advertising copy and content to cater to lots of people across different segments. However, as hard as you try to reach the majority of your audience, there are still those … Continue reading How to Start an Ecommerce Affiliate Program to Increase Sales
Jessica Huhn — May 24, 2019 — May 24, 2019 When you’re browsing a website and a pop-up appears out of nowhere, you might think it’s a bit annoying. But that pop-up captured your attention, right? On your own website, attention-grabbing pop-ups can help increase the number of your customers who refer their friends after … Continue reading Examples of the Best Referral Program Pop-ups
Fred Feiner — May 16, 2019 — May 16, 2019 ElisaRiva / Pixabay \Thought leadership is a powerful public relations, marketing, and sales tool. Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture. Customers and prospects … Continue reading Seven Steps to Create a Killer Thought Leadership Program
Jen Spencer — April 15, 2019 — April 15, 2019 As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit, you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while … Continue reading Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program
Vendors that meet five key capability requirements will be eligible for RealCDP certification. Ginny Marvin on April 4, 2019 To help reduce confusion about what does and what doesn’t constitute a customer data platform (CDP) and help buyers better navigate the vendor selection process, the CDP Institute has launched a certification program. Why you should … Continue reading CDP Institute launches vendor certification program, tools to help CDP buyers
Bill Kaplan — April 1, 2019 — April 1, 2019 If you ever wanted to play the role of big-time email marketing consultant, now’s your chance. Grab a pencil, a piece of paper and maybe a calculator, and take a whack at helping a brand get its email program back on track. The brand is … Continue reading You’re the Consultant: Revive a Failing Email Program
Ingrid Catlin — March 14, 2019 Follow @blueingy — March 14, 2019 According to the World Trade Organization, 75% of all business transactions and purchases occur through indirect channels, which means that you likely have a partner program in place. You probably have a channel incentive program as a part of the broader partner initiative … Continue reading Identifying Gaps In Your Channel Incentive Program
William Harris — March 12, 2019 Follow @wmharris101 — March 12, 2019 From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an … Continue reading How to Use Image Search with the Amazon Influencer Program to Increase Sales
Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Ryan Phelan on March 12, 2019 I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in … Continue reading Get your email marketing program back on track by reviewing the basics
Amity Kapadia — February 4, 2019 Follow @amitykapadia — February 4, 2019 Tumisu / Pixabay Securing partners (and figuring out incentives) for your partner affiliate program are crucial first steps in building a successful partnership. However, maintaining and nurturing relationships as well as delivering the best experience possible can be more important aspects of your … Continue reading How to Deliver a Better Partner Affiliate Program Experience
