Amity Kapadia — January 12, 2020 If you brand is taking on aggressive growth strategies, expanding into new markets, while still trying to remain lean, planning your partner program strategy is a top priority. In fact, a study1 revealed that 1 out of 3 high-growth companies rated partnership marketing as the most impactful marketing technique. … Continue reading Planning Your Partner Program Strategy: The Handbook for Success
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Sean McDade — December 30, 2019 No matter how talented you are as a customer experience professional, you need a team to create a world-class VoC program. In this blog post, we are focusing on the internal help you will need. The Information Technology (IT) Department Let’s begin with the information technology (IT) department. IT … Continue reading The One Relationship That Determines the Success of Your VoC Program
As email teams grapple with driving scalable growth, email experts from Women of Email share tips for squeezing more out of your efforts.. Jennifer Cannon on December 27, 2019 It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team … Continue reading 3 tips to elevate your brand’s email program
Amity Kapadia — December 18, 2019 Follow @amitykapadia Email marketing can play a huge role in a successful referral program. As a sender and receiver of many (too many) emails, I think we can all agree that a simple referral from a friend can land a lot softer, and convince a lot faster, than a … Continue reading 3 Email Marketing Referral Program Templates That Work
Emily Lazration — November 11, 2019 089photoshootings / Pixabay As a business owner, you might be looking for new ideas to stay ahead of the competition. One of the best ways to do so is through an employee recognition program. Employee recognition is an important part of a company’s culture and it is one of … Continue reading Why an Employee Recognition Program is Good For Business
Ryan Ayers — November 6, 2019 Follow @TheBizTechGuru Business leaders can boost brand image and serve the public good by practicing corporate social responsibility. In recent years, public advocates have demanded more than lip service when it comes to protecting the interests of humanity. Resultantly, a growing number of executives recognize the importance of corporate … Continue reading Sustainability is the New Green: Why Every Forward-Thinking Company Needs a Sustainability Program
Vince Chiofolo — November 6, 2019 If you’re reading this post, it’s likely you’re running incentives to partners and using some sort of system to manage it all. If that’s the case, managing budgets and workflows are likely a big part of your world. Partner incentives, like any system, involves a set of structured rules, … Continue reading Structuring Budgets and Rules in Your Channel Incentive Program
The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019 Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds. SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration
Michael Ugino — October 6, 2019 Amazon is one of the largest retailers in the world. In fact, in the U.S. alone, it’s responsible for nearly 40 percent of all online sales. And anyone can access a share of the retail giant’s profits — all you need to do is have a website or social … Continue reading Everything You Need to Know About Amazon’s Affiliate Program
