Columnist Nick Iyengar shares tips on how to take your organization’s testing program to the next level without investing in the latest technology and tools. Nick Iyengar on January 30, 2017 Many organizations are still new to the world of testing and optimization. Indeed, our “State of Digital Marketing Analytics in the Top 1000 … Continue reading Increase the impact of your testing program in 2017
Josh Swenson — January 28, 2017 — January 28, 2017 The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less … Continue reading How A Referral Partner Program Decreases SaaS Churn
Jessica Edmondson — January 19, 2017 Follow @ContentMktg2— January 19, 2017 Competition is a natural obstacle for any industry, but it also can facilitate inspired innovation (like referral program ideas) and help develop your most successful initiatives. However, outgrowing your competition requires a strategy. In its simplest form, consider how trees handle their natural competition. … Continue reading Tried and True Referral Program Ideas to Outgrow Your Competition
Beth Corby — December 29, 2016 — December 29, 2016 As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day. There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence … Continue reading How to Apply Lifecycle Thinking to Your Referral Program
Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017. Scott Heimes on December 28, 2016 For an email program to be successful, marketers need to analyze and revamp sending strategies, tools and message content at least once a … Continue reading Revamping your email marketing program for the new year
Danny Wong — December 26, 2016 Follow @dannywong1190— December 26, 2016 As your B2B business enters a sustained growth phase, it presents you with incredible opportunities to use your resources to reach an expanded pool of customers. You’re in a better position to deliver your value proposition to buyers and decision makers who were previously … Continue reading How To Scale A Social Selling Program
Klari Nemeth — December 5, 2016 — December 5, 2016 The healthy lifestyle industry is booming as more and more people are beginning to care proactively about their physical and emotional well-being. In particular, sports apparel sales have jumped 42% to $ 270 billion from 2008 to 2015. But although there’s a higher demand for … Continue reading How to Tailor a Loyalty Program for Your Sporty Customers
Bill Cozadd — December 4, 2016 — December 4, 2016 I’m sure you’ve never had a problem in your Marketing Automation system. Never found that leads had been added to the wrong program/campaign or found that the people you thought were receiving your communications actually weren’t. That’s never happened to you, right? If you live … Continue reading Creating an Error Management Program
Courtney Marshall — November 23, 2016 — November 23, 2016 Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize … Continue reading 5 Steps to Optimizing a Lead Nurture Program
Jessica Edmondson — November 22, 2016 Follow @ContentMktg2— November 22, 2016 A spoon full of sugar to make the medicine go down. This line from Mary Poppins can be applied to many areas in life, but what about keeping your business tax compliant? If you are like many companies looking to drive organic growth by … Continue reading Keep Your Referral Program Tax Compliant Painlessly with A Spoon Full of Sugar
