Zach Taylor — July 27, 2018 — July 27, 2018 In most cases, the success of a business partner program is almost always driven by a scientific blend of quantity (how many partners you have) and relevance (what are you offering to partners for sharing your brand). Typically, when companies have the right messaging and … Continue reading How A Business Partner Program Can Drive Growth
Ingrid Catlin — July 24, 2018 Follow @blueingy— July 24, 2018 Most manufacturers know that channel incentive programs are an effective way to engage and connect with their sales representatives, distributors, dealers and more, in a way that ultimately benefits their bottom line. But managing these incentive programs is a whole different ball game. Managing … Continue reading Are You A Channel Incentive Program DIYer?
Amity Kapadia — July 24, 2018 Follow @amitykapadia — July 24, 2018 Affiliate management isn’t an easy task. It’s not about having a ton of members in your affiliate marketing program that may or may not share your links. It’s not about having a popular influencer mention your product, which may or may not lead … Continue reading 13 Affiliate Management Tips For Program Managers
New IAB Program Lets Members Test Blockchain Technology, Services by Laurie Sullivan @lauriesullivan, July 17, 2018 The Blockchain Working Group of about 150 members convinced the IAB Technology Lab to spearhead a pilotprogram that would allow members like FusionSeven, Kochava Labs, Lucidity, and MetaX to test their technology and services. The pilots will include partners … Continue reading New IAB Program Lets Members Test Blockchain Technology, Services
Ingrid Catlin — July 12, 2018 Follow @blueingy — July 12, 2018 FeeLoona / Pixabay If you’re in the manufacturing business, you know just how important it is to maintain strong vendor and partner relationships. You might make the best stoves, microwaves, medical devices, carburetors, pool supplies, and so on, but if you don’t have … Continue reading Using Your Channel Incentive Program To Build Better Partner Relationships
Amity Kapadia — July 10, 2018 Follow @amitykapadia — July 10, 2018 With marketers adopting more personalized strategies, like nurturing via email workflows or developing a partner program, B2B buyers are looking beyond traditional methods of engagement and are pursuing building relationships with organizations. The trend is undeniable. Instead of purchasing large booths (which come … Continue reading Developing a Partner Program: The Handbook for Success
Google Announces A Measurement Partners Program To Strengthen Metrics by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2018 Measurement. All marketers must face this challenge. Not only measure the impact of the message in search, display and video ads, but in a way that gives marketers confidence in the numbers. Google is committed to helping … Continue reading Google Announces A Measurement Partners Program To Strengthen Metrics
Amity Kapadia — July 2, 2018 Follow @amitykapadia — July 2, 2018 While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate program management. What exactly does this mean? Brands are taking affiliate marketing seriously as a means of customer acquisition. They … Continue reading Affiliate Program Management: Join a Network or Manage In-House?
Chris Duskin — June 30, 2018 — June 30, 2018 Free-Photos / Pixabay Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates” – who, in turn, refer the brands and products or services they sell to their friends and social … Continue reading How to Supercharge Your Social Referral Program [5-Part Checklist]
Jeanette Maister — June 11, 2018 Follow @jeanettemaister— June 11, 2018 It hasn’t been long since well-known, industry-leading tech giants came under fire for a lack of underrepresented people in their hiring initiatives. With a spotlight illuminating such issues, more and more organizations in all verticals and sizes are challenging their own diversity programs. This … Continue reading One Company’s Journey in Building a More Attractive Diversity Recruitment Program
