Even seasoned marketers need to review the foundational elements of email marketing – acquisition and compliance, onboarding, promotions and transactional emails as well as unsubscribes. Ryan Phelan on March 12, 2019 I spent some quality time recently with both clients and email marketers over the last few months, and it was great to get in … Continue reading Get your email marketing program back on track by reviewing the basics
Tag Archives: Program
How to Deliver a Better Partner Affiliate Program Experience
Amity Kapadia — February 4, 2019 Follow @amitykapadia — February 4, 2019 Tumisu / Pixabay Securing partners (and figuring out incentives) for your partner affiliate program are crucial first steps in building a successful partnership. However, maintaining and nurturing relationships as well as delivering the best experience possible can be more important aspects of your … Continue reading How to Deliver a Better Partner Affiliate Program Experience
The 4 Key Reasons For a Strategic Employee Advocacy Program
Todd Kunsman — January 31, 2019 Follow @OhSoFreshMusic — January 31, 2019 When done correctly, employee advocacy is one of the best assets any business can use to exponentially expand the reach of the company on social media and to cultivate a more positive brand image. Yet, this is only a portion of how an … Continue reading The 4 Key Reasons For a Strategic Employee Advocacy Program
How to Create an Employee Recognition Program at Your Agency
Esther Cohen — December 28, 2018 — December 28, 2018 An employee recognition program can improve morale, increase productivity, and reduce attrition rates at your agency. Learn how to create one in this guide. Do your people know how much you appreciate them? Sure, you pat them on the back and drop the occasional ‘thank … Continue reading How to Create an Employee Recognition Program at Your Agency
Lead Nurturing Program Strategy Tips
Emily Thornton — November 26, 2018 — November 26, 2018 Free-Photos / Pixabay The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also … Continue reading Lead Nurturing Program Strategy Tips
Build a strategy to grow your ABM program for 2019
Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing. Peter Isaacson on November 15, 2018 at 7:35 am The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your … Continue reading Build a strategy to grow your ABM program for 2019
Reaching More Retail Customers With an Effective Omnichannel Loyalty Program
Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program
How To Build a Partnership Program For Long-Term Success
Warren Knight — September 29, 2018 Follow @warrenknight — September 29, 2018 Marketing is becoming ever more personalised, and for long-term success, your business needs to keep up with the trend. You need to be building relationships, and doing that means being where your customers are. Online is key, but how can you leverage that … Continue reading How To Build a Partnership Program For Long-Term Success
How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program
Peter Csepregi — September 10, 2018 — September 10, 2018 If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. Omni-channel loyalty programs are great at both boosting sales and nurturing customers, as they enable you to deliver engagement at every touchpoint. However, as an Onboarding … Continue reading How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program
Moving Your Channel Incentive Program From Offline to Online
Nick Pizzone — August 19, 2018 — August 19, 2018 geralt / Pixabay If you are running a basic channel incentive program and are noticing little to no user engagement, transitioning from an offline to an online system is taking the right step forward. In fact, you don’t have to task yourself with creating a … Continue reading Moving Your Channel Incentive Program From Offline to Online
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