What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017 If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding
Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 punttim / Pixabay It’s a common scenario: you spend a couple hours constructing a cold email, making sure to include some persuasive details and a call to action that’s practically irresistible. But days go by and you’re finally forced to conclude that … Continue reading Are Your Cold Emails Going Unread? Your Subject Lines Are Probably to Blame
Arik Hanson — July 21, 2017 — July 21, 2017 My daughter is nine (soon to be 10). And, apparently, age 9 is now the socially acceptable time to ask for (and in many cases, receive) a phone. In fact, it’s happening earlier than age 9, believe it or not. Some of her friends had … Continue reading The App That Few Marketers Are Talking About (But Probably Should Be)
Emily Sidley — June 30, 2017 Follow @EmilySidleyPR — June 30, 2017 This infographic shares fascinating facts about video marketing. Did you know brands using video in their social media marketing see 10 times the number of shares than those that don’t? Research continues to show the value of video marketing, and reasons why companies … Continue reading 127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
Deborah Holstein — May 31, 2017 Follow @dholstein— May 31, 2017 Good leaders are very rare. In fact, Gallup estimates that just 10% of people have these innate leadership talents: motivate individuals and teams, build strong relationships, be accountable and be assertive plus make decisions based on productivity and results, not politics. Yes, just 10%. … Continue reading If Your Team is Dysfunctional, It’s Probably Your Fault
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure. Garrett Mehrguth on April 26, 2017 at 9:15 am In 2017, digital marketing is no longer an afterthought. Digital is a critical part of … Continue reading 6 roles you need on your marketing team + 2 you probably haven’t considered
Mark Miller — April 5, 2017 Follow @MMtwopointfive— April 5, 2017 Marketing leadership has never been more important, so it’s surprising how little thought is put towards what actually goes into finding and hiring senior marketing management. Businesses often don’t consider the nuances and difficulties involved in recruiting the right executives for their marketing teams. … Continue reading 3 Important Things You Probably Don’t Know about Marketing Executive Search
Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and more. Danny Sullivan on March 2, 2017 If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being tracked correctly, if you use Google Analytics. Christian … Continue reading Using AMP? A known bug is probably screwing up your Google Analytics
by Jackson Salzman , January 3, 2017 Facebook interest targeting is an extremely powerful, yet often wrongly used, audience targeting tool that nearly all social media platforms have. But I am going to dig into some common errors here. First and foremost, keep in mind that this tactic is for finding new consumers who have … Continue reading Why You Are (Probably) Doing Facebook Interest Targeting Wrong
Looking to kick your conversion rate optimization up a notch? Contributor John Lincoln shares seven CRO strategies that will help you increase your sales. John Lincoln on September 21, 2016 If you’re at the point in your digital marketing efforts where it seems like things are going fairly well, but you haven’t reached peak … Continue reading 7 advanced conversion strategies you probably don’t know
