Derek Davidson — April 12, 2019 — April 12, 2019 I read somewhere that multi-tasking makes you stupid. So, I did some research to understand why. What I learned was both interesting and revealing. Google Is Your Research Friend In my business, the phrase ‘multi-tasking makes you stupid’ is often quoted. So, I typed the … Continue reading Why Multi-Tasking Makes You Stupid (And Why You’re Probably Enjoying It)
John Rampton — February 1, 2019 — February 1, 2019 Free-Photos / Pixabay Sometimes the conventional wisdom and obvious advice that you’ve heard a million times doesn’t cut it when need a major productivity boost. During these times you might need to think outside the box and use the following 12 productivity hacks to get … Continue reading 12 Productivity Hacks You Probably Aren’t Using
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to … Continue reading 5 PPC mistakes you’re probably making in your campaigns
Allen Finn — April 17, 2018 — April 17, 2018 While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need … Continue reading 3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t
Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. Brett Middleton on January 19, 2018 The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports … Continue reading 3 AdWords features you’re probably underutilizing
Stefan Wolpers — January 8, 2018 Follow @StefanW — January 8, 2018 TL; DR: Lipstick Agile — Happiness in the Trenches? Have you noticed how many people in the agile field are unhappy with their work situation — caught in a lipstick agile situation where an organization already struggles doing agile? (Not to mention ‘becoming … Continue reading Lipstick Agile — 13 Signs You Probably Need a New Job
Sherry Bonelli on December 12, 2017 Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do … Continue reading 5 local search tactics your competitors probably aren’t using
Tabitha Jean Naylor — November 19, 2017 Follow @TabithaNaylor — November 19, 2017 geralt / Pixabay So you finally got tired of blundering through your social media campaigns and looked to your favorite search engine. You typed in social media campaigns and got a bunch of results that gave you hope that you actually could … Continue reading Key Concepts You’re Probably Overlooking In Your Social Media Marketing Efforts
Scott Sims — October 10, 2017 Follow @bscottsims— October 10, 2017 With 2 billion monthly active users, Facebook reigns as the number 1 social media platform. Especially if you want to increase the visibility of your brand, no other social media site compares. Because Facebook is by far the most popular social media platform for … Continue reading 13 Facebook Hacks You Probably Didn’t Know About
