by Mark Miller Follow @MMtwopointfiveAugust 15, 2016 I have some bad news. Your candidate experience—the process new talent goes through to apply for jobs and get hired by your company—is probably awful. And it’s scaring off a huge portion of the highest-performing marketing talent from your business. Great marketing begins and ends with great marketers. … Continue reading PSA: Your Candidate Experience Probably Sucks, and It Could be Killing Your Marketing
August 2, 2016 As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online — you work hard to make sure customers walk away thinking positively … Continue reading 4 Things Your Welcome Email Must Do (and Probably Doesn’t)
by Katerina Petropoulou April 8, 2016 Follow @kat_petropoulouApril 8, 2016 So you manage social media for a (personal) brand and everyone who’s on the outside is thinking “Big deal, you tweet once or twice, you spend your day on Facebook AND you get paid for it and you Instagram pretty things.” Well, it is a … Continue reading 7 Things You Should Really Do in Social Media Marketing but Probably Don’t
by Dale Keipert March 6, 2016 Follow @360InteractiveMarch 6, 2016 Thanks for coming back to get Part 2 of this blog post on conversion rate optimization (CRO). We left off talking about how, like all digital marketing efforts, to successfully increase your conversion rates you have to develop a plan. There are 4 main parts … Continue reading You’re Probably Worrying About The Wrong Thing – Part 2
by Dale Keipert March 4, 2016 Follow @360InteractiveMarch 4, 2016 The majority of business owners and marketers are focusing just on the traffic that is coming to their website. Getting more traffic is the only goal and most of the time, the only thing that gets any attention. So, they spend all of their digital … Continue reading You’re Probably Worrying About The Wrong Thing
by Jaime Nacach January 26, 2016 Follow @bloominariJanuary 26, 2016 Have you ever joined a social media site, watched an online video or downloaded a free document from a website, just because you read that it’s free and beneficial to you? Those are examples of a call to action (also known as a CTA). And … Continue reading You Probably Need More Call To Actions, But Do You Know What They Are?
by Rachel Moore December 16, 2015December 16, 2015 Done right, email can be one of the best ways to re-connect with prospects who are dragging their feet through the buying process, you’re hoping to attract back to your site, or you just want to keep in touch with. Done even just a bit haphazardly, email … Continue reading 6 Email Marketing Campaigns That Are Probably Better Than Yours
LocowiseOctober 28, 2015 Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms. We help you to combat this issue … Continue reading 16 Actionable Social Media Marketing Facts You Probably Didn’t Know
Bob WoodsSeptember 28, 2015 When it comes to talking about what I do, one of my biggest problems is having the tendency to “data dump,” or give way too much information about my company and its services. What’s more, I do it way too soon… often, before the people to whom I’m speaking are even qualified … Continue reading Three Social Selling Mistakes You’re Probably Making
Jacob ShriarSeptember 25, 2015 Most people don’t like annual performance reviews. Managers hate doing them and employees hate getting them. Yet, they’re still widely used. There are still many mistakes made in the performance review process. Here are some tips you can use to make sure they’re great. Come Prepared To The Review There’s nothing … Continue reading 10 Performance Review Tips You’re Probably Neglecting [Infographic]
