Forrester report finds growing consumer concern but “cavalier attitude” about data protection among brands surveyed. Greg Sterling on April 8, 2018 Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and digital marketers. Recent privacy-related surveys from Forrester research capture an alarming chasm between … Continue reading Survey: Chasm exists between brands and consumers on data privacy
California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules by Laurie Sullivan @lauriesullivan, April 6, 2018 The General Data Protection Regulation (GDPR) set to go into effect at the end of May continues to have a sweeping influence throughout the world — not only in Europe with retailers, search engines and publishers, but also in California. The California Consumer Privacy … Continue reading California’s GDPR-Like Privacy Law Could Rewrite Digital Ad Rules
KeriLynn Engel — February 19, 2018 — February 19, 2018 Earning an income from your blog is a much easier venture than starting a traditional business and you don’t have to check zoning laws or apply for building permits. However, that doesn’t mean there aren’t legal requirements you need to comply with. One of the … Continue reading Have a Website? You Need a Privacy Policy. Here’s Why
Steve Masters — May 22, 2017 Follow @masterstips— May 22, 2017 What is privacy, when it comes to online behaviour? We live in a world where spy movies and TV shows convince us that we are always being monitored anyway – perhaps that is normalising our assumption about our own privacy. When I have raised … Continue reading Trading Privacy for the Promise of Better
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
by Wendy Davis, Staff Writer @wendyndavis, October 19, 2016 The ad industry is stepping up its fight against proposed privacy rules that would restrict broadband providers’ ability to use data about customers’ Web activity for ad targeting. The proposed rules, up for a vote on October 27, would require broadband providers to obtain consumers’ opt-in … Continue reading Ad Industry: Tough Privacy Rules Will ‘Undercut’ Internet Marketplace
by Zuzanna Pasierbinska-Wilson June 1, 2016 Follow @fattypontoonskiJune 1, 2016 Today, digital identity is so much more than just your username and password. It combines data on who we are, our history, our interests and our preferences. Put all of these attributes together and a remarkably accurate and traceable picture appears of how we live, … Continue reading Walking the Tightrope Between Insight and Data Privacy
by Erin Dore Miller April 14, 2016April 14, 2016 For many, the Linkedin Privacy & Settings page has been a little like the dentist; a place they didn’t ever want to visit but they knew they had to. At Intero, we spend a lot of time reviewing this page with our clients and reassuring them … Continue reading New Look for Linkedin Privacy and Settings
by Rachel Serpa February 9, 2016 Follow @gigyaFebruary 9, 2016 With the invalidation of the EU-US Safe Harbor agreement in October 2015, privacy compliance has been top of mind for businesses and consumers alike. Focus on privacy can only be expected to intensify with constantly evolving policies being put into place by various lawmakers, social … Continue reading The Cost of Non-Compliance: Putting a Price on Privacy
by Laura Bruck November 22, 2015 Follow @EZShieldNovember 22, 2015 Teaching your teens about technology probably sounds like the making of a bad joke. As a parent of Generation Z, I know firsthand that my kids will out tweet, out snap and out share me any day of the week. After all, it’s practically hard-coded … Continue reading Growing up Cyber: Generation Z and Online Privacy
