Is Privacy Dead In The Digital Age? What To Do About It: Part I by Peter Friedman , Op-Ed Contributor, July 26, 2018 Let’s face it: Privacy is dead and rigor mortis set in a long time ago — back in the ’60s and ’70s, when computers began to store our data to target and … Continue reading Is Privacy Dead In The Digital Age? What To Do About It: Part I
Tag Archives: Privacy
How to reach consumers while protecting their privacy
Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method … Continue reading How to reach consumers while protecting their privacy
Tech Companies Won’t Fight California Privacy Proposal
Tech Companies Won’t Fight California Privacy Proposal by Wendy Davis @wendyndavis, June 27, 2018 The Silicon Valley lobbying group Internet Association said Wednesday that it won’t lobby against a privacy bill that is moving quickly through California’s legislature. The “California Consumer Privacy Act of 2018” (AB 375) would allow consumers to learn what “personal information” … Continue reading Tech Companies Won’t Fight California Privacy Proposal
California Privacy Law Will Evolve Search Data Collection Practices
California Privacy Law Will Evolve Search Data Collection Practices by Laurie Sullivan , Staff Writer @lauriesullivan, June 29, 2018 Search engines still rely on data collection to serve the “most relevant” ads, but a new California privacy bill passed by lawmakers Thursday will continue to change the way marketers target consumers using search engines such Google and Microsoft Bing. … Continue reading California Privacy Law Will Evolve Search Data Collection Practices
Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
With the launch of its new app developer platform, Snapchat outlines data security measures aimed at putting users first. Amy Gesenhues on June 14, 2018 Snapchat is launching a new developer platform called Snap Kit for app integrations. The platform includes four integration options — Creative Kit, Login Kit, Bitmoji Kit and Story Kit … Continue reading Snapchat’s new Snap Kit app developer platform designed to safeguard user privacy
How Will Digital Advertising Work Now That Privacy Is Here to Stay?
How Will Digital Advertising Work Now That Privacy Is Here to Stay? by Myles Younger , Columnist, June 5, 2018 Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It’s now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and marketers, publishers, and digital ad platforms are being forced to adapt. … Continue reading How Will Digital Advertising Work Now That Privacy Is Here to Stay?
GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices
GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices by Ray Schultz , Columnist, May 30, 2018 Ghostery was ridiculed this week for exposing the email addresses of privacy notice recipients. How unfair–it wasn’t the only firm to mess up: Consumers have also reported “GDPR email fails from MPs, university computing clubs, restaurants, shops, writers’ … Continue reading GDPR Buffoonery: Email Addresses Widely Leaked In Privacy Notices
The Scary Links Among AI, Data, Privacy — And A $24M Fine
The Scary Links Among AI, Data, Privacy — And A $24M Fine by Mike Azzara , Op-Ed Contributor, May 24, 2018 Editor’s Note: We’re rerunning this post — especially timely since the EU’s General Data Protection Regulation goes into effect tomorrow, May 25. In other contexts, I write a lot about cybersecurity. So, when I … Continue reading The Scary Links Among AI, Data, Privacy — And A $24M Fine
Facebook’s latest on fake news, misinformation campaigns & user privacy
Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Amy Gesenhues on May 24, 2018 Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current … Continue reading Facebook’s latest on fake news, misinformation campaigns & user privacy
Why You Need a Privacy Policy
Andy Hutchison — May 23, 2018 — May 23, 2018 Earlier this month, we published a guide on what you need to know about the EU’s General Data Protection Regulation (GDPR). This regulation is effective May 25, 2018, and is designed to harmonize data privacy laws across Europe. While GDPR requires a lot of things, … Continue reading Why You Need a Privacy Policy
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