Tag Archives: Privacy

Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages

Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages by Laurie Sullivan @lauriesullivan, January 29, 2021 Ad industry executives say Facebook will suffer after Apple implements its privacy changes in iOS, as it becomes more difficult for the social media company to collect user data and prove that ads on its platform work. … Continue reading Apple’s Privacy Changes To Send Facebook’s Ad Business Into Dark Ages →

Privacy In The Cookie-Less Future

Privacy

Mapping Marketers’ Next Moves In Tech’s Privacy-Focused Future AdExchanger, Wednesday, December 23, 2020 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. Tech’s push for a privacy-focused future is impacting everyone from publishers to … Continue reading Privacy In The Cookie-Less Future →

Privacy Watchdog Challenges UK’s Handling Of Online Ads

Online Marketing

Privacy Watchdog Challenges UK’s Handling Of Online Ads by Laurie Sullivan @lauriesullivan, November 5, 2020 Jim Killock, executive director of Open Rights Group, and Michael Veale, a professor at University College London, submitted an appeal on October 21, based on how the country’s data protection watchdog handled an investigation into the way Google and others’ … Continue reading Privacy Watchdog Challenges UK’s Handling Of Online Ads →

Global Privacy Control group aims to succeed where ‘do not track’ failed

Privacy

Initiative faces the challenge of gaining publisher and consumer adoption. Greg Sterling on October 15, 2020 A group of companies that includes Mozilla (Firefox) and DuckDuckGo launched a privacy initiative called Global Privacy Control (GPC). A new browser specification, it’s intended to simplify and expedite consumer privacy requests under the California Consumer Privacy Act (CCPA). … Continue reading Global Privacy Control group aims to succeed where ‘do not track’ failed →

Monitoring Employees in the Workplace: 7 Privacy Tips for Employers

Employee Productivity

Dale Strickland October 1, 2020 Want to start monitoring employees in the workplace? In today’s privacy-conscious world employers need to monitor employees in a way that is transparent, minimally invasive, and respectful of employee privacy. These tips will reduce impacts on employee privacy so employers can maximize the benefits of their employee monitoring strategy. 1) … Continue reading Monitoring Employees in the Workplace: 7 Privacy Tips for Employers →

How Can Marketers Drive the Co-Existence of Profitability and Privacy?

Profitability Improvement

Sharona Meushar August 4, 2020 How would you feel if you went to a shoe store to buy a pair of shoes and were asked for your name, address, phone number, and details of your smartphone? What if those details were then used to sell other products to you as you purchase the shoes– perhaps … Continue reading How Can Marketers Drive the Co-Existence of Profitability and Privacy? →

What are analytics experts looking to in 2020 with data and privacy?

Data Management

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year. Andrew Garberson on February 28, 2020 While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for … Continue reading What are analytics experts looking to in 2020 with data and privacy? →

Marketing execs expect data privacy investments to rise in 2020

Marketing Strategy

Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020 American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020 →

How Should SMBs Approach Data Privacy Laws?

Privacy

Kristina Podnar — January 14, 2020 It’s hard to believe it’s been almost three years since the EU enacted its General Data Protection Regulation (GDPR), which fundamentally changed how businesses collect, process, and store consumer data. For many organizations, the GDPR was a major disruption that forced them to switch from a mindset of “collect … Continue reading How Should SMBs Approach Data Privacy Laws? →

2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections

Publishers Guide

2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections by Melynda Fuller , December 20, 2019 As 2019 comes to a close, innovators and leaders from across the media, advertising and technology worlds share their 2020 predictions with Publishers Daily. Today, Freestar president Kurt Donnell, global CEO of EMX Michael Zacharski and Kyle Lelli, general manager … Continue reading 2020 Media-Publishing Predictions: Privacy, CPMs And Cultivating Connections →